LOS ANGELES--(BUSINESS WIRE)--AdGreetz today announced its partnership with Flipkart, India's #1 e-commerce site, for what is perhaps the largest, full-scale, personalized digital marketing campaign in retail or online history. Reaching 90 percent of the online community in India, via ads deployed on YouTube, Facebook, Instagram and Google AdWords, the Flipkart campaign is in support of "Big Billion Days" (the Indian equivalent of the U.S.' Cyber Monday). The two-part campaign began on September 10th, 10 days prior to the sale’s official start. The five-day sale concludes on September 24th.
"AdGreetz is excited to be partnering with Flipkart, one of the world's leading retailers," said Eric Frankel, CEO and Founder of AdGreetz. “It takes an innovative company like Flipkart, to know that the way to build stronger relationships with past, current and potential customers is to converse with them on a one-to-one basis with personalized video and display ads; after all, no two customers are the same.”
Produced and deployed using AdGreetz' proprietary platform, Flipkart's 100,000-plus personalized ads feature a host of different consumer-specific variables, including:
- app customer vs. non-app customer
- device type: mobile (iPhone vs. Android, optimized for 3G or 4G), tablet or desktop
- eight product categories
- 400 SKUs (additional SKUs based on recent search)
- which of 10 preview days (i.e. Tuesday)
- which of five sale days
- credit card customer vs. cash customer
- purchase history and many more
"We have learned that one-size-fits-all creatives do not work and that is why we have moved to creating hyper-targeted personalized videos for the ‘Big Billion Days’ campaign,” said Shoumyan Biswas, Flipkart’s Chief Marketing Officer. “We partnered with AdGreetz, the industry’s top personalization platform, and their expertise and vast experience working with many of the largest brands around the world made this extremely complex initiative doable and successful.”
Early results have been unprecedented, with Flipkart already seeing three times the industry average in click-through rates and twice the response of last year's sale.
For a sample of the Flipkart/AdGreetz ads, click here.
AdGreetz is the industry’s leading SaaS video personalization platform that empowers brands worldwide to build stronger relationships with consumers, drive revenue and accelerate their digital transformation by allowing them to converse with (past, current and potential) customers on an individual level with billions of hyper-relevant, “smart”, data-driven, personalized, video and display messages and ads (on 18 digital and traditional channels) that engage and activate 50-500 percent better than other marketing tactics. Channels include: email, Facebook, Twitter, display, premium video, print, outdoor, point of purchase, apps, on-pack, Instagram, OTT, Snapchat, website and more.
AdGreetz is headquartered in Los Angeles with offices in Brooklyn.