LONDON--(BUSINESS WIRE)--A leading online retailer wanted to understand their customer’s preferences and make changes in their retailing processes. Due to the recent increase in the number of competitors, the client was experiencing a dip in their sales performance. Infiniti helped the client gauge information on the consumer behavior and conducted a consumer survey to assess the preferences of the relevant target customers.
Consumers of today want their shopping needs to be met in a way that minimizes uncertainty and inflexibility and further maximizes efficiency. To meet the demands of their customers, retailers have started relying on consumer survey studies to offer better services to their consumers. Also, in cases where the number of customers is extremely high, consumer surveys help retailers enhance traffic and bolster customer proposition.
According to Infiniti Research’s consumer survey experts, “In a span of eight weeks, the online retailer was able to shift to a more consumer-centric business model and understand the preferences of their consumers.”
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This consumer survey solution provided benefits that helped the client to:
- Assess sales performance and bolster customer experience
- Understand customer preferences and drive marketing ROI
- Identify, track, and retain customers and boost customer loyalty
- Streamline marketing efforts by minimizing costs and maximizing resources
- Stay competitive in the market
This consumer survey solution offered predictive insights on:
- Shifting to a more consumer-centric environment and understanding the preferences of the consumers
- Analyzing the transformation of the retail landscape from a physical store-based landscape to a digital retail landscape
Request a free proposal to see how Infiniti Research’s solutions can help you
View the consumer survey study: https://www.infinitiresearch.com/casestudy/consumer-survey-retail-systems
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.
With 14+ years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.
