ATESSA, Italy--(BUSINESS WIRE)--Valagro, a leader in the production and marketing of biostimulants and specialty nutrients, and SBM Company, an international group dedicated to plant protection and Home & Garden care, have signed a partnership agreement. Thanks to this agreement SBM Company will take over marketing and sales activities of Valagro’s gardening products in the European and the US markets, through its Home & Garden entity, SBM Life Science.
The deal, which goes into effect on October 1st, 2017, will allow SBM Life Science to commercialize a hundred references developed by Valagro, including notably NutriOne brand and range in Italy and Spain, MaxiCrop brand and range in the UK and Italy, and Max Greentherapy brand and range in Italy. Furthermore, the agreement provides for the launch, in 2019, of several gardening solutions developed by Valagro within other key markets in Europe and the US. Following this agreement, SBM will become the sole supplier of Valagro’s garden products.
Giuseppe Natale, CEO of Valagro Group:
“The partnership with SBM combines the expertise of both companies in the plant nutrition market, allowing Valagro to benefit from SBM’s deep knowledge of and reach in the gardening market, letting SBM capitalize further on Valagro's innovation and continuous leadership in bringing high quality products to market, especially in the field of biostimulants. This is in line with our common objective: to best meet our customers’ needs through increasingly innovative and effective products.”
Jean-Paul Simmler, CEO of SBM Company:
“Valagro is a key partner for SBM’s long-term growth: confronted with regulatory changes on the market, as well as consumer trends, plant nutrition products are a real future solution for our customers. In line with this, for future years the partnership with Valagro will allow SBM to access its unique innovation bolstering our range of fertilizers and improving our offerings thanks to gardening products which are tried and tested, and well recognized.”
Valagro is a leader in the production and commercialization of biostimulants and specialty nutrients. Founded in 1980 and headquartered in Atessa (Italy), Valagro is committed to providing innovative and effective solutions for plant nutrition and care. Its mission is to increase the quantity and quality of plants and harvested crops while enhancing productivity and reducing the environmental impact of cultivations.
Valagro uses science in the service of mankind to improve nutrition and quality of life while respecting the environment.
About SBM Company
SBM Company is a family-owned industrial group with French roots, created in 1994, operating today in more than 20 countries. SBM Company creates, registers, manufactures and markets products to advance plant protection and home and garden care, from research to the consumer’s hands.
The group operates in 4 activities: crop protection, industrial production -with 2 plants in France-, aromatherapy and Home & Garden, through a dedicated entity called SBM Life Science.
SBM Company is committed to providing responsible and innovative solutions now and for future generations.