MINNEAPOLIS--(BUSINESS WIRE)--Advertisers are getting big by testing small. While 80% of advertisers and agencies fight over 20% of the available TV media, Marketing Architects, the direct response advertising agency in Minneapolis, has reinvented the way direct response advertisers capitalize on TV. They’ve developed a strategy that pinpoint tests local TV intersections to augment national TV campaigns, resulting in more media that is more profitable to their advertisers. The agency announced they’re continuing to expand their media buying team to meet the demands of their innovative approach to media testing.
Mindi Esala was hired as a Media Associate for the TV Media Buying Services team. In her new role, she will be primarily networking with local TV stations across the country to build relationships and bolster the agency’s testing platform. She’ll also manage a series of rapid, efficient, local tests to find winning intersections for a wide variety of advertisers. Those winners can open up significant potential for profitable spend and can even lift a campaign overall.
Before diving in at Marketing Architects, Mindi worked for Aspen Dental and Target Corporation.
“As our station roster grows, so will our team. You’d be amazed at what a difference the right local intersections can have on the overall profitability of a national campaign,” said Paul Jackson, Chief Media Officer of Marketing Architects. “The only way to find them is to test, and investing in the testing platform has made all the difference. We have doubled the number of local stations we work with and earlier this year made a technology move that gives us access to 5,000 stations.”
About Marketing Architects
Marketing Architects is a customer acquisition agency delivering bottom-line results to top-shelf brands through responsive audio and video advertising. Based in Minneapolis, they’re celebrating their 20th anniversary this year. With award-winning creative, media and conversion tech platforms combined under one roof, their clients receive breakthrough campaigns proven to funnel and convert customers with staggering efficiency. For more information about Marketing Architects, visit www.marketingarchitects.com.
Marketing Architects is a registered trademark of Marketing Architects, Inc.
