SAN JOSE, Calif.--(BUSINESS WIRE)--Perfect365 Inc., the company behind the Webby-award winning, free makeup and beauty platform with more than 100 million users, announced today Nordstrom customers will be able to engage in a complete digital beauty experience from Burberry Face Artists at Nordstrom Valley Fair in San Jose, California. Following the excitement from Perfect365® digital beauty events featuring Armani and YSL at Nordstrom in Walnut Creek, now customers can also experience Burberry Beauty using augmented reality. Burberry Makeup Artists will use Perfect365 PRO, the first and only digital makeup tool for makeup artists, to develop looks personalized for their client’s face prior to makeup application. Nordstrom clients are then able to try on the looks in Perfect365’s Live Augmented Reality Mirror and decide which look they’d like to have applied to their face. With these looks, clients receive a full list of products, so they can purchase the products at Nordstrom and recreate the looks at home.
The beauty industry is evolving. With new customers that have grown up on technology, doing everything on their phones has become second nature. According to a recent survey from Poshly, 78% of Millennials are more likely to purchase makeup if they can try it on their face virtually first. Savvy retailers like Nordstrom are recognizing this trend and engaging with these customers where they spend most of their time; on their phones. With Perfect365 PRO, beauty counter artists can provide a higher-level of customer service and a more personalized experience by sending them looks to try on virtually using their phones to be recreated in real-life in the store.
The Burberry Digital Beauty Event details are as follows:
Date: July 31, 2017
Time: 11 AM- 6 PM
Location:
Burberry Beauty counter, Nordstrom Valley Fair, 2400 Forest Ave, San
Jose, CA
About Perfect365
As a part of its commitment to building a leading beauty platform for consumers and businesses, Perfect365, Inc. seeks to actively engage in partnerships with beauty brands, retailers and artists. For more information about makeup artist and indie brand partnership opportunities, please contact beautysquad-artists@perfect365.com.
For more information on Perfect365, high-res images, and screenshots, please visit http://www.perfect365.com/press/. The app is available for iOS (iPhone, iPad), Android (phone and tablet) and Windows 8 devices. Follow @Perfect365 on Twitter, @Perfect365_official on Instagram and at www.facebook.com/Perfect365 on Facebook.
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