SEATTLE--(BUSINESS WIRE)--Jones Soda Co. (OTCQB: JSDA), a leader in the premium soda category and known for its unique branding and innovative marketing, today announced in continued collaboration with 7-Eleven, Inc. some of the latest activities scheduled to coincide with the kickoff of the busy summer beverage selling season.
Looking for fun ways to beat the heat? In addition to a national 7-Select® Crafted x JONES promotion, a new FuFu Berry Cane Sugar Slurpee program is set to join the Green Apple Big Gulp campaign across the Pacific Northwest.
7-Select Premium Sodas crafted by JONES, including the 7-Eleven® Sour Patch Kids Watermelon flavor, will be promoted at participating national locations with an exciting summer-long 2 for $2.22 offer that is sure to satisfy fans across the country.
Building upon the success and enthusiasm of the current Green Apple Big Gulp program and the 2016 Orange & Cream Slurpee drink, the company is launching a FuFu Berry Cane Sugar Slurpee program across approximately 400 Pacific Northwest 7-Eleven locations.
“We continue to be excited by our fans’ response to our programs with 7-Eleven,” said Jennifer Cue, chief executive officer of Jones Soda Co. “And we look forward to a successful summer campaign together.”
The new Slurpee drink will be available through the summer, starting in early June, and will be fully supported by a billboard campaign around Seattle, featuring the tagline, “What The FuFu?!”
“With the success of our 7-Select premium bottled drinks and newest Slurpee flavors by Jones Soda, we are delighted to provide another exclusive flavor to 7-Eleven customers in the Pacific Northwest,” said Rusty Smith, 7-Eleven director of proprietary beverages. “We know FuFu Berry will be a hit among Slurpee fans.”
About Jones Soda Co.
Headquartered in Seattle, Washington, Jones Soda Co.® (OTCQB: JSDA) markets and distributes premium beverages under the Jones® Soda, Jones Zilch®, Jones Stripped™ and LEMONCOCCO® brands. A leader in the premium soda category, Jones Soda is known for its variety of flavors, made with cane sugar and other high-quality ingredients and incorporating always-changing photos sent in from its consumers. The diverse product line of Jones offers something for everyone – pure cane sugar soda, zero-calorie soda and an all-naturally sweetened sparkling beverage with only 30 calories, and Lemoncocco® non-carbonated premium refreshment. Jones Soda is sold across North America in glass bottles, cans and on fountain through traditional beverage outlets, restaurants and alternative accounts. For more information, visit www.jonessoda.com or www.myjones.com or www.drinklemoncocco.com.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7-Eleven® operates, franchises or licenses more than 62,000 stores in 19 countries, including 10,900 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7-Eleven offers customers industry-leading private brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers also count on 7-Eleven for payment services, self-service lockers and other convenient services. Find out more online at www.7-Eleven.com, via the 7Rewards® customer loyalty platform on the 7-Eleven mobile app, or on social media at Facebook, Twitter and Instagram.