CINCINNATI--(BUSINESS WIRE)--Ahalogy, the leading company in helping brands connect consumer passion to purchase, has announced a first-ever solution for verifying that influencer marketing impressions, traffic and other key engagement measures are valid. With Ahalogy, brands and agencies can now be confident that their influencer investments are hitting the right—and real—audience, and are comparable to all other media spending.
This solution comes at an important time, as marketers are demanding third-party verification (TPV) in their media spending to ensure that they are getting what they pay for. Influencer marketing is growing in importance and taking a larger share of brand budgets, yet its reliance on social followers and claimed metrics has left marketers asking for comparable measurement and independent verification. Instagram’s recent crackdown on “follower bots” is just one story of many causing heightened concerns.
“The influencer market is notorious for dubious followers and traffic, and as more dollars flow to this space we believe that clients and their agencies will feel more pressure to ensure that the numbers are real,” Ahalogy Co-Founder and CEO, Bob Gilbreath says. Partnering with third-party verification solutions will be the first of many steps taken to correct the uncertainty that currently resides in the influencer marketing space. “We hope the entire industry follows our lead so that we can bring trust and consistency that will grow opportunities for both brands and influencers.”
The TPV integration is a vital part of Ahalogy’s Tri-Verified™ approach to confirm brands are getting what they pay for. The three-fold approach is included in every Ahalogy influencer campaign: (1) Ahalogy uses TPV analysis to select influencers that pass a quality traffic test; (2) TPV tracking verifies landing page and engagement metrics; and (3) 100% of campaign impressions are delivered using paid social media, which can tie into major verification partners that marketers already use. Ahalogy has entered a partnership with MOAT, an independent, market-leading TPV solution for its influencer assessment and landing page metrics.
A handful of brands and agencies have already reaped the benefits of the TPV integration on Ahalogy influencer campaigns and look forward to future campaigns being 100% verified. “Knowing Influencers are passionate and trusted creators, we believe it's important to align our clients messaging to reach the right audience with the right message,” Betsey Lukens, Digital Media Supervisor at Geometry, a leading global brand activation agency says. “We partner with Ahalogy to make sure that connection comes to life in the best way, and appreciate how Ahalogy is innovating to make the connection more true and trustworthy.”
Ahalogy is already differentiating itself in the industry by achieving its guaranteed impressions and clicks on every campaign with 100% paid media. Unlike earned followers and traffic, paid allows brands to hit exactly the audience they want—using the most advanced tools from platforms such as Facebook, Instagram and Pinterest. Since many leading brands have already proven the ROI of social media, they can be more confident that Influencer campaigns also drive sales.
To learn more about Ahalogy’s unique approach to Influencer Marketing, visit https://www.ahalogy.com/brandables.
Ahalogy is the Passion to Purchase Platform™. Brands and agencies tap into Ahalogy to grow users and use occasions by connecting with their consumers’ interests. We deliver proven ROI through our category trend data, authentic influencer content, and social optimization technology. Ahalogy is an official Pinterest Marketing Partner, and works with other leading social networks. Ahalogy is headquartered in Cincinnati, OH, the global capital of brand marketing, with additional offices in New York, Chicago, Los Angeles, and San Francisco.