LONDON--(BUSINESS WIRE)--Technavio’s latest report on the global dishwasher market provides an analysis of the most important trends expected to impact the market outlook from 2017-2021. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
Poonam Saini, a lead analyst from Technavio, specializing in research on retail goods and services sector, says, “The global dishwasher market is expected to grow at a steady pace during the period. Consumers across the world purchase dishwashers to enhance their kitchens. Vendors have also started offering smart dishwashers that offer Wi-Fi connectivity and which can be conveniently controlled from remote locations.”
The introduction of energy-efficient appliances and their increasing demand will boost the market growth during the forecast period. For example, companies are introducing energy-efficient dishwashers with features such as air and fan dry options instead of heating element that uses more power.
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The top three emerging trends driving the global dishwasher market according to Technavio research analysts are:
Product localization
Product localization allows vendors to localize their products and services by aligning to country-specific requirements. Localization also allows the vendors to customize all components of a product for a target market. These components include user interface of dishwashers, printed or online documentation, websites, advertising campaigns, and other marketing communication materials for dishwashers.
“Most websites of international vendors in China are in their regional languages. This helps the vendors attract more customers in the target market. Many international and local players are also launching new dishwasher products that cater to the washing preferences of the Chinese consumers,” according to Poonam.
Availability of compact dishwashers
In countries, such as the US, consumers, especially millennials and baby boomers, prefer smaller homes more compact kitchens. Compact homes with small spaces fuel the market growth of dishwashers particularly integrated built-in dishwashers. These dishwashers are targeted specifically for smaller and built-in kitchens.
The increasingly hectic schedules of consumers in their personal and professional lives restrict the time for household chores. Hence, the need for compact kitchens and appliances, which save space in the kitchen is rapidly increasing.
Trend of using stainless steel interior tubs
The use of stainless-steel interior tubs is the growing trend in the global dishwasher market. The stainless-steel dishwasher interiors are robust and maintenance-free. Stainless-steel dishwashers have a lower wattage heating element for drying, and they also save energy.
These dishwashers also help to protect heat-sensitive items placed on the lower rack of the dishwashers. For instance, by combining a stainless-steel interior with good insulation, KitchenAid (a brand of Whirlpool) dishwashers have successfully utilized a 450-watt element instead of the 600 to 750 watts needed for dishwashers with plastic tubs.
The key vendors are as follows:
- NSK
- NTN Bearing
- Schaeffler
- SKF
- Timken
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Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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