FRAMINGHAM, Mass.--(BUSINESS WIRE)--Staples, Inc. (Nasdaq: SPLS) today announced that Michelle Bottomley has been appointed Chief Marketing Officer (CMO). In this role, Bottomley will be responsible for marketing across Staples, helping to promote the company’s pivot to focusing on its North American Delivery business. She will report to Staples’ Chief Executive Officer and President Shira Goodman.
“Michelle brings tremendous breadth and balance in the marketing profession, and has a well-earned reputation as a leader of high-performing teams,” said Goodman. “Her strong background in business-to-business marketing, including working closely with and leading sales teams, and deep expertise in digital marketing will be critical as we transform Staples to be a solutions provider for businesses.”
Prior to joining Staples, Bottomley was Global Chief Marketing and Sales Officer at the human capital firm Mercer, where she helped significantly grow revenue through world-class branding, demand generation and data-driven digital experiences that integrated marketing and sales. Earlier in her career, she was Chief Marketing Officer for Barclaycard, one of the top five global credit card companies. Her ten-year career at Ogilvy & Mather included the significant growth of Ogilvy’s consulting organization and culminated in her role as Chief Operating Officer of Ogilvy’s flagship office in New York.
Bottomley replaces former CMO Frank Bifulco, who had previously announced his intention to retire in 2017, after three years leading Staples’ marketing organization and helping to launch the recent “It’s Pro Time” campaign.
Staples brings technology and people together in innovative ways to consistently deliver products, services and expertise that elevate and delight customers. Staples is in business with businesses and is passionate about empowering people to become true professionals at work. Headquartered outside of Boston, Mass., Staples, Inc. operates primarily in North America, with additional offices in South America and Asia. More information about Staples (NASDAQ: SPLS) is available at www.staples.com.