POWERADE® Sueño Alianza Tryouts Offer Budding Soccer Stars the Chance to Power Through

Largest soccer tryout program in the United States kicks off as part of Alianza de Futbol tour

POWERADE Sueno Alianza tryouts kick-off in Phoenix, Arizona (Photo: Business Wire)

NEW YORK--()--Thousands of aspiring young soccer players from across the United States will put their best to the test this summer, participating in POWERADE’s Sueño Alianza tryouts in hopes of earning the admiration of top scouts and fulfilling dreams of a professional career.

The POWERADE® Sueño Alianza tryouts, dedicated to the development of amateur Hispanic soccer talent as part of the Alianza de Futbol tour, offer three age groups - including U-16, U-19 and U-22 - the opportunity to perform in front of top coaches and scouts representing the Mexican National Team, USL and Liga MX. This year’s tryouts will kick off on May 20 in Phoenix, AZ, with an additional 11 stops scheduled throughout the summer across the United States. The tour will culminate in September, with 54 players earning the opportunity to head to Los Angeles and play in the Sueño Alianza National Showcase for the chance to advance their soccer careers to the next level.

POWERADE® Sueño Alianza give countless young athletes a shot to impress and fulfill lifelong dreams, but it’s truly their will to power through that impresses,” said Shannon Watkins, group brand director, POWERADE. “POWERADE is deeply committed to supporting the dreams of young athletes, and we look forward to watching as this year’s participants turn heads with their skills and determination.”

Since its inception in 2008, POWERADE® Sueño Alianza has grown to become the largest tryout program in the United States. The 2017 tour dates and locations include:

  • Phoenix: May 20
  • Houston: June 3
  • Dallas: June 17
  • Atlanta: June 24
  • Chicago: July 15
  • Denver: July 29
  • New York: August 5
  • Los Angeles: August 19
  • San Francisco: August 26
  • El Paso: September 9
  • Miami: September 23

For more information on the 2017 POWERADE® Sueño Alianza tryouts, visit alianzadefutbol.com.

About Alianza de Futbol Hispano

Founded in 2004, Alianza de Futbol Hispano is the leading national organization dedicated to the support and development of amateur Hispanic soccer in the United States. We empower Hispanic soccer communities, families, and soccer players by providing prestigious soccer programs equal to those that exist for Anglo players so that Hispanics may reach their full soccer potential and succeed in education, life, and work.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 20 billion-dollar brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.


The Coca-Cola Company
Debbie Ebalobo, 212-545-6113


The Coca-Cola Company
Debbie Ebalobo, 212-545-6113