NEW YORK--(BUSINESS WIRE)--Leading global toy and consumer products manufacturer, ZURU™, is pleased to announce the Company has signed an exclusive, worldwide licensing agreement with Chrome Cherry Design Studios to manufacture, distribute and market this years’ viral sensation, Nimuno Loops, the original toy block tape. Nimuno Loops will be brought to market in collaboration with ZURU’s Mayka Tape construction brand.
Nimuno Loops instantly transforms virtually any surface into a base for construction toy bricks and figures. One side features a bendable, flexible surface with a toy block pattern that is compatible with LEGO® toys and other toy construction brands and can be cut to any desired size. The other side has a re-usable adhesive backing to allow builders to construct on nearly any object, around corners and on curved surfaces to make 3D creations. The product launched on Indiegogo, raising over $1.6 Million in Crowd funding in 30 days.
“Nimuno Loops is an exceptionally clever and transformational product,” said Nick Mowbray, Co-CEO, of ZURU. “The product since its launch just over a month ago has taken off on social media, and featured in over 200 News and Media outlets, including the likes of USA Today, Time Magazine, Huffington Post, the Today Show and the Daily Mail. It is truly amazing in this day and age how the whole world can see a product within a matter of days. We are very excited to collaborate with the inspiring team at Chrome Cherry Design Studios to bring Nimuno Loops to the global mass market, and into the hands of builders young and old.”
“Nimuno Loops has been billed as one of ‘2017’s greatest inventions’ and now we’re set to revolutionize the way blocks are played with all over the world with this new collaboration,” said Pierre Swart, CEO, Chrome Cherry Design Studios. “ZURU’s nimbleness and ability to be quick-to-market makes them the right partner to help us meet the already phenomenal demand for this innovative product.”
The success of Nimuno Loops has spawned multiple imitation products, which ZURU plans to actively pursue with the full portfolio of IP that the Company has licensed. ZURU has a strong reputation for protecting all of its IP and recently announced its third lawsuit against Telebrands in relation to their top-selling Bunch O Balloons brand.
ZURU is expected to start shipping Nimuno Loops, which will be branded and marketed in conjunction with the Company’s Mayka Construction brand, from July 2017. Check out the brand page for more information at www.zurumayka.com.
About ZURU
ZURU is a disruptive and award-winning company that designs, develops, manufactures and markets innovative toys. Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies and is known for their agility, creativity and new-age manufacturing techniques. The company employs more than 400 staff, has 10 offices and supplies most major retailers in 120+ countries. ZURU has delighted millions of families all over the world through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks as well as successfully building their own global brands such as Bunch O Balloons™, X-Shot™, Robo Alive™, Micro Boats™ and Hamsters in a House™. Let’s reimagine play, everyday!
Visit us at www.zuru.com, Like us on Facebook @ZURUToysCompany, or Follow us on Twitter @ZURUToys.
About Chrome Cherry Design Studios
Chrome Cherry Design Studios is a design agency that designs, develops and markets innovative products. Over the last decade, Chrome Cherry has been active in the toy industry with their international award winning YBIKE product range which focuses on the development of motor skills in children. Nimuno Lopps is their latest category redefining product which became one of the most successful crowdfunding campaigns on IndieGoGo generating over USD 1.6m in 30 days.
Visit us at www.chromecherry.com, Like us on Facebook www.facebook.com/nimunoloops.
