RESEARCH TRIANGLE REGION, N.C.--(BUSINESS WIRE)--Netsertive, a digital marketing technology company enabling brands and their local retailers to attract more customers through turnkey campaigns, announced recent findings from a survey about the local marketing habits of 250 small businesses across the United States.
Key findings:
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Most Small Businesses Lack a Social Media Marketing Strategy
Nearly half (49 percent) of survey respondents don’t have a formal social media marketing strategy in place. Furthermore, these marketers’ ability to execute social media campaigns is falling short, as only 26 percent claim to have “advanced” knowledge of social media marketing while 24 percent call themselves “novice” and 30 percent say they’re “intermediate.”
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Small Businesses Are Still Struggling to Attract Customers with
Social Media Marketing
42 percent of respondents believe Facebook is the best social channel for driving sales; however, the same number of respondents (42 percent) aren’t able to tie their social media marketing efforts directly to in-store traffic. Only nine percent of small businesses say Twitter is valuable to their business, followed by only six percent for Instagram.
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Small Businesses Lag Behind their Customers in Adoption of Instagram
As “America’s most popular social networking platform,” (Pew Research) offering marketers an array of local targeting options, it’s no surprise that Facebook is the favorite social marketing channel among small businesses (64 percent). Instagram is also emerging as a key marketing tool, as 60 percent of its users say they discovered new products on the platform (CIO). Unfortunately, small businesses have been slow to catch on to its value. Only one-third of small businesses are currently using Instagram (33 percent).
“With Netsertive’s help, we’ve recently added social media to our local marketing efforts and can already see the profound impact Facebook is having on our store,” said Elizabeth Ingraldi of Hampton Major Appliance of Garden City, NY, a Netsertive client. “We now have a more holistic digital approach, with increased online visibility that’s not only engaging our social media followers, but allowing us to drive customers into our store.”
“Social media is constantly evolving, and we understand the challenges both brands and small businesses face when it comes to leveraging these mediums to drive online audiences to brick-and-mortar locations,” said Brendan Morrissey, CEO and co-founder of Netsertive. “At Netsertive, we’re committed to helping small businesses navigate these channels by connecting them with their brands to facilitate streamlined co-op marketing campaigns with consistent and engaging touchpoints along the entire path to purchase.”
Using Google Consumer Surveys, Netsertive surveyed 250 small businesses on their challenges with social media marketing the week prior to Small Business Week, which occurs from April 30 to May 6, 2017. All respondents were located in the continental United States.
To learn more about how Netsertive supports small businesses with their digital marketing efforts, visit: https://www.netsertive.com/solutions/local-businesses/.
About Netsertive
Netsertive is the fastest-growing marketing
technology platform, revolutionizing how brands and local businesses
work together to win local customers. The company’s two complementary
solutions, MarketWise™ for Brands and StreetWise™ for Local Businesses,
enable cooperative marketing by giving brands the capabilities to
activate scaled multichannel local marketing automatically through local
partners. The innovative technology is powered by Netsertive's
proprietary learning engine, which combines the company's deep industry
experience with the collective intelligence of its extensive network of
home goods, automotive, technology and healthcare clients to deliver
unprecedented campaign speed, performance and value. An award-winning
marketing technology company and Google Premier Partner, Netsertive
helps brands automate their co-op marketing to ensure localized brand
compliance, seamless campaign execution and reimbursement tracking for
local partners.
Founded in 2009 and based in Research Triangle Park, North Carolina, the company has a history of rapid growth, a world-class team and the strength of venture capital funding from top firms RRE Ventures, Harbert Venture Partners, River Cities Capital Funds and Greycroft Partners. Netsertive was named for the fourth consecutive year to Inc. Magazine’s 5000 fastest-growing private companies, named to the Deloitte Technology Fast 500™ for the second consecutive year, included on Triangle Business Journal’s list of Fast 50 companies and named Triangle Business Journal’s Best Places to Work for the fourth year. The company was also awarded several prestigious honors in 2016 for their work with national product brands, including: 2016 GOLOCAL Award by BIA/Kelsey, Local Visionary Award by Street Fight, a gold award by the Golden Bridge Awards and a silver award by the Stevie American Business Awards. Additional information about Netsertive is available at www.netsertive.com.
