Sir Richard Branson Challenges Business Leaders to Put People First

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Sir Richard Branson urges business leaders to join him in the Virgin Pulse Global Challenge.

FRAMINGHAM, Mass.--()--Sir Richard Branson has challenged business leaders to improve the critical state of the modern workforce. His call comes at a time when 87% of employees are disengaged and sedentary office culture is being linked to diseases such as diabetes and heart disease.

With the annual cost of disengagement at $550 billion in the U.S. alone, Sir Richard Branson will personally lead the shake-up, committing 100 days of his time to the Virgin Pulse Global Challenge.

The global wellbeing program – part of the Virgin Group Portfolio, whose members will also take part – sees companies in 185 countries sign employees up to a journey that transforms their health, wellbeing and engagement levels.

Sir Richard Branson is now urging business leaders, in companies large and small, to show the same commitment to their workforce.

“Excellent leaders believe their people come first,” he said. “The health and culture of teams should always be paramount. If you take care of your employees, they’ll take care of your business. That’s why I’m urging all of you: join me in the Global Challenge. Let’s walk the walk!”

No stranger to healthy competition, or throwing his weight behind a cause, Sir Richard Branson has already prepared for the challenge and is issuing a video inviting others to join him.

Virgin Pulse CEO Chris Boyce welcomed Sir Richard Branson and Virgin Group’s involvement.

“We’re thrilled that Sir Richard Branson and our Virgin Group colleagues around the world are taking an active role in supporting global health in the workplace by participating in this year’s Virgin Pulse Global Challenge,” said Chris Boyce.

“Wellbeing is a critical business imperative, with organizations recognizing the massive impact that physical, mental and social wellbeing have on employee engagement and business performance. Successful companies know that thriving businesses depend on thriving employees.

“Our mission at Virgin Pulse is to help organizations create thriving workplace cultures where employees are engaged, supported and empowered to bring their best selves to work, every day. We’re inviting business leaders everywhere to show their commitment to employee wellbeing by joining us in this year’s Global Challenge.”

The Virgin Pulse Global Challenge will kick off on May 24. For 100 days, Sir Richard Branson and over 400,000 members from 1,500 organizations in 185 countries across the globe will take a virtual journey that encourages physical activity, healthy eating, stress resilience, sleep quality and healthy habits. Together, members will form teams, set goals, and encourage each other to make healthy choices every day.

Learn how your organization can join the Virgin Pulse Global Challenge at

Part of Virgin Pulse’s suite of employee wellbeing and engagement solutions, Global Challenge is a turnkey event that fuses science and entertainment to engage employees, via a team-based virtual journey, in setting, tracking and achieving their health and wellbeing goals. This experience is extended through the company’s flagship solution, Virgin Pulse Engage, a fully integrated, daily employee engagement platform that builds on the Global Challenge to elevate culture, productivity and business performance by helping employees build and reinforce positive habits, at work and beyond.

About Virgin Pulse
Virgin Pulse, the leading provider of technology solutions that promote employee engagement and wellbeing and part of Sir Richard Branson’s Virgin Group, helps employers create workforces that are happier, healthier and ultimately more productive. The company’s modern, mobile-first platform delivers a personalized user experience that utilizes gamification to engage users in building habits that inspire meaningful and measurable change across individuals and the businesses they serve.

By helping employees thrive at work and in all aspects of life, Virgin Pulse is helping change lives and businesses around the world for good. More than 2,200 global organizations representing many of the Fortune 500 and Best Places to Work, have selected Virgin Pulse’s solutions to engage their workforces and drive their businesses forward. For more information about Virgin Pulse, visit


Virgin Pulse
Elise Meyer, 401-680-5920
Corporate Communications

Release Summary

Sir Richard Branson is urging business leaders, in companies large and small, to show a strong commitment to the health and wellbeing of workforce by joining the Virgin Pulse Global Challenge.


Virgin Pulse
Elise Meyer, 401-680-5920
Corporate Communications