NEW YORK--(BUSINESS WIRE)--Taboola, the leading content discovery platform, today announced a new offering for mobile app advertisers. These advertisers can now tap into Taboola’s massive mobile network in order to track and optimize mobile app installs and in-app engagement, bringing key insights to mobile-specific advertiser experiences.
Taboola, which has one of the largest mobile inventories of any discovery platform, launched this technology to address a growing need to provide accurate performance data for mobile advertisers, giving them more visibility into their mobile app campaigns. Advertisers will now be able to attribute an app download to a specific piece of content while using leading mobile attribution vendors: TUNE, adjust, AppsFlyer and KOCHAVA. This information will better enable brands to tailor content to those users that are engaging on mobile, which now accounts for more than half of Taboola’s business around the globe, and one of its fastest growth engines.
Taboola will extend the use of its proprietary technology which has already helped many online marketers, scale their mobile app advertisements by reducing their cost-per-installation (CPI). Using data to better inform how and when content is served will allow app developers/advertisers to better tailor content to reach the right consumers at the right time. Some of Taboola’s app marketers already exploring this new capability include top advertisers like Match.com and InnoGames.
“Encouraged by strong desktop performance, we started user acquisition for our mobile games on the Taboola network,” said Perrine Keutchayan, senior performance marketing manager, InnoGames. “The first campaigns have already shown promising volumes and quality. We look forward to Taboola becoming a key mobile UA partner for InnoGames existing and upcoming titles.”
“Server-to-server tracking is critical in what my team oversees, growing the Match Group installed base of new and active users,” said James Peng, head of mobile & social acquisition, Match Group.
“We founded Taboola because we believed people will never have enough time to discover all the things they may like but never knew existed, ” said Adam Singolda, CEO and founder of Taboola. “We are beyond excited to continue expanding this Discovery category, from content, to products and now to also recommend mobile apps. We envision an Open Web that is completely personalized, where people Search when they know exactly what they are looking for, but enjoy personalized recommendations when they don’t.”
Taboola is the leading discovery platform, serving over 360 billion editorial and video recommendations to over 1 billion unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Huffington Post, MSN, Business Insider, Chicago Tribune and The Weather Channel. Headquartered in New York City, Taboola also has offices in Los Angeles, London, Tel Aviv, New Delhi, Bangkok, São Paulo, Beijing, Shanghai, Seoul, Istanbul, Sydney and Tokyo. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.