ATLANTA--(BUSINESS WIRE)--Response Mine Interactive (RMI), Atlanta-based digital marketing agency specializing in acquiring health consumers in the medical, wellness and fitness space, is pleased to announce that the company’s original hire and longest-standing leader Brent Wheeler has been named Executive Vice President and Partner in RMI’s pay-for-performance division.
Wheeler joined RMI as Group Director in 2003, bringing vast experience in advertising, client service and account management from companies like Google, BKV and Winn-Dixie. In 2009, he took over RMI’s fledgling pay-for-performance division and used his direct response expertise to transform the suite of offered services, increasing the department’s generated revenue ten-fold in seven years. Under Wheeler’s leadership, this department became the leading source of revenue for all of RMI.
“Brent Wheeler is an expert direct marketer, a fantastic mentor and coach to employees, and he has executed his vision with great persistence and success,” said Ken Robbins, CEO of RMI. “He’s taken his marketing division from $1 million to $10 million in just seven years and his recent push into medical services and wellness marketing shows great promise. My partners and I are very excited to invite Brent into ownership. We’re lucky to have a leader like him in the company.”
Robbins also credits Wheeler for spearheading RMI’s charge into the high stakes, high volume national customer acquisition and patient marketing categories. He was instrumental in developing the Back Pain Centers of America (BPCA) brand that matches qualified patient populations with board certified healthcare organizations. Wheeler retains his responsibilities as President and Managing Director of BPCA in his new role.
Wheeler is a fixture in both the Atlanta and national digital and direct response marketing communities with a well-deserved reputation for trust, integrity and measurable results. He embodies the core values of RMI and is an asset to the agency and the Fortune 1000 clients that he serves. RMI is looking forward to a bright future continuing to innovate and deliver spectacular customer acquisition results with Wheeler at the helm of its performance division.
About Response Mine Interactive
Response Mine Interactive (RMI) is a premier digital agency that helps health and wellness clients acquire more customers using direct response digital marketing. For the past 15 years, RMI has generated millions of dollars in new revenue across healthcare companies including Liberty Medical, Hoveround, North American Spine and MedExpress. For more information visit http://www.responsemine.com.