LITTLE ROCK, Ark.--(BUSINESS WIRE)--Infusion, a provider of data-driven direct marketing campaigns that generate strategic growth for community and regional financial institutions, announces it has continued to increase balances at client financial institutions and experienced a significant year of growth in 2016.
Infusion achieved the following notable highlights in the calendar year 2016:
- Infusion ProfitGenerator® direct marketing campaigns produced 13,110 response accounts with balances of $685 million for clients. This includes increases in checking, savings, money market, CD, home equity, direct installment loan and electronic services;
- Infusion added 61 new financial institutions as customers in 2016, representing a year-over-year growth rate of 82 percent;
- A new website was created to accommodate growth and better reflect services the company currently offers to assist financial institutions drive profits through data-driven insights;
- Infusion partnered with the William Mills Agency for public relations services to showcase the work of the company in the financial sector.
“Infusion’s success can be attributed to its ability to create deposit and loan growth at regional and community financial institutions,” said Tom Cloninger, president and CEO at Infusion. “The regional and community financial institutions we served were able to use predictive analytics to create actionable insights through our unique pay-for-performance model.”
Headquartered in Little Rock, Arkansas, Infusion uses data analysis to compare a financial institution’s core data to proprietary data of its peers to set benchmarks. Infusion then creates and executes multichannel marketing campaigns that generate strategic growth. The Infusion ProfitGenerator® process and corresponding campaigns are used to grow deposits, loans and transactional fee income at community and regional financial institutions. For more information, visit http://infusionmarketinggroup.com/.