DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Global Instant Coffee Market 2016-2020" report to their offering.
The report forecasts the global instant coffee market to grow at a CAGR of 5.82% during the period 2016-2020.
Instant coffee is prepared by vaporizing brewed coffee beans. It is available in the form of powder and differs from freshly brewed coffee in terms of flavor and aroma. The main advantage of instant coffee is the convenience in preparing it. Also, it requires less equipment for preparation. Although fresh coffee dominates the overall coffee market, instant coffee continues to gain share, due to its greater appeal among new coffee drinkers. The convenience and versatility, in terms of flavor and aroma, of instant coffee make it an attractive drink in developing countries. On the other hand, in developed countries, instant coffee seeks to shed its commodity image to sustain consumer interest.
According to the report, one of the primary drivers in the market is optimal alternative for time-pressed consumers. Fast-paced life, longer working hours, and busy lifestyle have spurred convenience-seeking nature in consumers as there is limited time left to spend on elaborate coffee preparation. This convenience-seeking nature has favored ready-to-drink instant coffee as it does not require time-consuming preparation process and therefore is a proper fit for the contemporary time-pressed consumers.
Key vendors:
- JDE
- Keurig Green Mountain
- Nestlé
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Starbucks
Key Topics Covered:
Part 01: Executive summary
Part 02: Scope of the report
Part 03: Market research methodology
Part 04: Introduction
Part 05: Market landscape
Part 06: Market segmentation by product
Part 07: Market segmentation by distribution channel
Part 08: Geographical segmentation
Part 09: Key leading countries
Part 10: Market drivers
Part 11: Impact of drivers
Part 12: Market challenges
Part 13: Impact of drivers and challenges
Part 14: Market trends
Part 15: Competitor landscape
Part 16: Key competitor analysis
Part 17: Appendix
For more information about this report visit http://www.researchandmarkets.com/research/j3tzkx/global_instant