NEW YORK--(BUSINESS WIRE)--Bluecore, the leading real-time interaction management platform for eCommerce, powering individualized interactions by unifying customer and catalog data, and an Oracle Cloud Select partner and Silver level member of Oracle Partner Network (OPN), today announced the completion of a full integration with the Oracle Commerce Cloud.
With this new combined offering, retailers using Oracle Commerce Cloud can leverage Bluecore’s simple point-and-click interface to capture powerful, real-time behavioral and catalog data to deliver personalized, high-performing triggered emails. This deep site integration, which unifies data from onsite customer browse search and purchase activity, along with product catalog activity like price fluctuations and inventory changes without product feeds, not only allows for more personalized and timely email communications, but it can also help retailers generate highly targeted audiences for precision targeting across additional channels.
“Email is the single most important customer identifier a marketer can leverage. It transcends electronic mail, connecting brands and consumers across devices and across channels for true one-to-one communications,” said Fayez Mohamood, co-founder and CEO of Bluecore. “Using Oracle Commerce Cloud’s simple extension systems, online retailers can integrate Bluecore in minutes, without the help of a developer or having to set up cumbersome data feeds. It’s an incredibly simple and powerful tool for marketers who want to send smarter triggered emails that alert customers about everything from abandoned shopping carts to changes in searched product inventory or price, or new product categories. Online retailers can then leverage this customer data to build audiences for highly targeted email, social, display or on-site campaigns based on rich first-party data.”
The Oracle Commerce Cloud offers online retailers the ability to manage their online business – from catalog, payments, and promotions, to design, merchandising and search – within a single platform. Oracle Commerce Cloud features the latest commerce technology and is designed to ignite business innovation and rapid growth, while simplifying IT management and reducing costs.
The simple and fast data ingestion process allows marketers to launch multiple email triggers in a matter of weeks. Once integrated, Oracle Commerce Cloud customers can easily generate unique audiences based on customer and catalog data and the power of predictive algorithms to deliver personalized messages for use across a wide variety of marketing channels. The application’s campaign management feature connects audience creation and experience management in a single workflow, allowing marketers to create and deliver timely, personalized messages across channels.
Oracle Commerce Cloud customers can visit Bluecore in the Oracle Cloud Marketplace to install the application and begin implementing Bluecore in Oracle Commerce Cloud.
About Bluecore
Bluecore is the leading Real-Time Interaction Management platform for eCommerce, powering unique interactions by unifying customer and catalog data. At Bluecore, we are empowering the world’s top retail marketing organizations to take meaningful, immediate action on data through the creation of highly targeted audiences for multi-channel use. For more information, visit www.bluecore.com.
About Oracle Commerce Cloud
Oracle Commerce Cloud is the SaaS offering from the leaders and experts in commerce. The combination of its modern APIs, visual user tooling and intuitive design studio empower businesses to grow by focusing on brand differentiation and the customer experience. Businesses can now speed up the time to market by rapidly launching and extending feature-rich, responsive storefronts. For information, visit http://cloud.oracle.com/commerce.
About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) is Oracle's partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle’s products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: http://www.oracle.com/partners.
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