DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Global Sports Drink Market - Growth, Trends and Forecast (2015-2020)" report to their offering.
The global market for sports drink stood at 4.1 billion in 2012 and is expected to reach around 5.6 billion in 2020 at a CAGR of 4%.
Sports drinks are gaining popularity amongst the athletes and individuals who are involved in the vigorous physical activity. Millennial generation, drive the sports drink market exponentially due to the inclination towards fitness, keen interest in sports, more buying capacity, and willingness to pay for health products. The marketers are targeting different age groups like teenagers and young adults. The innovation of new flavors with health benefits is a major driving factor of the market. Sugar-free or light drinks are the experimental market to attract the female consumers.
Advertising also plays a vital role due to which boys have captured the sports drink market with nearly 45% and girls have about 32% share in the global scenario. However, the inclination of the market towards organic and natural products due to lesser side effects associated with them is hindering the growth of the industry.
The market segmentation of sports drinks is segmented into isotonic, hypotonic & hypertonic which are categorized for the higher or lower concentrations similar to the human body.
The market is dominated by two big beverage brands PepsiCo and Coca-Cola. PowerAde and Gatorade of Coca-Cola and PepsiCo respectively are the major names with various products available in the market. Regional players such as 100Plus, Lucozade, Sportade and Pocari Sweat are making a mark in the global market.
Report Structure:
1. Introduction
2. Key Findings of the Study
3. Market Dynamics
4. Market Segmentation
5. Competitive Landscape
6. Company Profiles
7. Appendix
For more information about this report visit http://www.researchandmarkets.com/research/j7lfwr/global_sports
