WINSTON-SALEM, N.C.--(BUSINESS WIRE)--East Coast Wings & Grill, a North Carolina based casual family dining franchise with an emphasis on buffalo wings, has announced plans for a complete brand overhaul. Dubbed East Coast Wings + Grill 2.0, the refresh will provide a modern comfort dining experience including a new logo, menu items and revamped interior.
With 36 units nationwide, the refresh is the next step to elevate the brand to the 100+-unit mark. To be implemented in all locations moving forward, the first restaurants to debut the new in-store experience will be in Atlanta, Ga. and Harrisburg, NC, both slated for December 2016 openings. In construction for Q1 and Q2 2017 openings, locations in Burlington & Greensboro, NC, Memphis, Tenn. and Lynchburg, Va. will also implement the new interior. Additionally, all existing locations will eventually convert to adopt the new look. Upon entering new locations, guests can expect a more rustic and industrial styled space appealing to both the brand’s current customer base, as well as younger millennials.
With the evolved look, East Coast Wings + Grill will be revamping the food and drink menus as well. The food enhancement recently began with the 2016 fall menu debut and will conclude the transition with the 2017 spring menu. Further, East Coast Wings + Grill will be converting the beer offerings to Craft style beer with more than 65 options from local, regional and national breweries.
“East Coast Wings + Grill 2.0 has been in the works for two years and we are thrilled to finally announce its launch,” stated Sam Ballas, CEO of East Coast Wings + Grill. “After carefully analyzing the brand and new growth strategies, we’ve elevated every platform of the brand while decreasing costs. Securing national contracts, exclusive FF&E dealers and changes to our materials and development processes for the 2.0 has decreased cost approximately 18 percent and we have additional opportunities to finalize.”
East Coast Wings + Grill will be sharing details of the refresh with prospective franchisees at the 2016 Restaurant Finance Development Show (Booth No. 124), taking place November 14-16 in Las Vegas. The company offers multi-unit operators an attractive investment opportunity centered upon unit-level economics to support both operations and expansion. In 2015, East Coast Wings + Grill achieved its 12th consecutive year of positive same store sales, with a 4.1 percent growth in same store sales over 2014.
With 40 locations currently operating or in various stages of development, East Coast Wings & Grill plans to open two additional locations by year-end. Specifically, the franchise is looking to expand its national footprint in Florida, Georgia, Kentucky, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas and Virginia.
About East Coast Wings & Grill
East Coast Wings & Grill is a fast-growing, casual, family dining franchise that puts the spotlight on buffalo wings. With more than 70 locations nationwide currently operating or in various stages of development, the burgeoning franchise recently secured itself a top spot for the second consecutive year on Restaurant Business Magazine’s “Future 50” list of the fastest-growing U.S. mid-size restaurant chains. 2016- Ranked in the INC. 5000 of personally held corporations. Entrepreneur magazine also named East Coast Wings & Grill one of the nation’s top franchise investments, and Franchise Times magazine ranked the company No. 395 on its “Top 200+” list of top revenue-producing U.S. franchises. The concept has also been recognized by The Franchise Grade and Franchise Business Review for transparency during the franchise sales process, franchisee support and overall franchisee satisfaction. Based in North Carolina, East Coast Wings & Grill caters to chicken wing lovers by offering dozens of varying chicken wing flavors that can be paired with nine heat intensities—resulting in hundreds of delicious choices. The extensive menu also includes salads, wraps, sandwiches, burgers and more – all using fresh ingredients. For more information about East Coast Wings & Grill or its franchise opportunities, visit www.eastcoastwings.com or www.eastcoastwingsfranchise.com.