BOSTON--(BUSINESS WIRE)--TapInfluence, the influencer marketing platform that thoughtfully connects recognizable brands with impactful influencers, recently unveiled that when surveyed, 42 percent of influencers feel that alignment with a brand’s core values is the no. 1 most important factor when approached with a brand partnership opportunity.
The influencer survey, launched by the TapInfluence Insights team which test trends and gathers data for brand and agency customers from influencers, is an initiative tied to a breakout session that Promise Phelon, CEO of TapInfluence, will be presenting at Hubspot’s Inbound conference in Boston on November 10. Phelon’s breakout session defines why influencers are today’s game changers and how inbound marketing is no longer effective without the right augmentation "influence" into their inbound strategy.
“Some brands treat influencers as outsourced marketing which loses the quality and power of what these incredible creators and curators of content can offer,” said Phelon. “Our study reinforced what we knew--brands that have strong affinity with consumers, work with influencers that align with their brand values and allow space for the influencer to create great content for their audience tend to be most successful with influencer marketing.”
A surprisingly low 11 percent of influencers polled stated that payment was the most important factor when establishing brand relationships. More than 87 percent of survey respondents cited that they’ve had long-lasting relationships with brands who understand the value of what they can provide. A mistake many brands make while working with influencers is neglecting to SHOW influencers the value they see in the cyclical relationship. Although money may not be the top driver when building relationships, we can’t argue that money still talks. 12.8 percent of those we polled say that influencer marketing relationships make up 100 percent of their yearly income and about a quarter of them said that money earned through influencer marketing makes up 5-10 percent of their annual income.
A few additional takeaways from our survey include:
- 65% of influencers surveyed identified Instagram as the social platform with the biggest opportunity for growth
- 75% of survey respondents report that photography is the most engaging avenue for activating their audiences with 36% stating their audience prefers video
The TapInfluence insights team has polled hundreds of thousands of TapInfluence’s influencers which has enabled the Colorado-based company and its customers to remain on the forefront of the industry’s movement. Through these relationships and data points, TapInfluence has helped countless fortune 1,000 brands and tier one agencies drive sales through strategic influencer marketing initiatives..
TapInfluence’s complete SaaS platform, coupled with an engaged influencer marketplace and strategic services, is the leading solution facilitating real conversations between consumers and brands. The company enables Fortune 1000 brands to tap into the power of digital influencers and their authentic, trusted voices. With its influencer marketing automation platform, TapInfluence customers increase market share and amplify revenue growth through scalable reach and optimized engagement to achieve unprecedented ROI. In a recent independent study, TapInfluence proved that influencer marketing drives 11x the return on investment annually versus any other form of digital media.
TapInfluence’s Fortune 1000 customers include Kraft, Horizon Organic, Silk, Express, Fossil as well as top agencies such as Golin, RhythmOne and AMP. TapInfluence is privately held, with offices in Boulder, Colo. and Mountain View, Calif. The company is backed by leading venture capital firms Noro-Moseley Partners, Grotech Ventures, Access Venture Partners and Knollwood Investment Advisory. For more information, visit www.tapinfluence.com or follow @TapInfluence on Twitter.