NASHVILLE, Tenn.--(BUSINESS WIRE)--Hurdl Enterprises officially announced today the first step toward the broadscale future of interactive live events with its low-cost audience lighting software and LED wearable component of its fan activation solution. Hurdl partnered with the Country Music Association, ABC, and Walmart to incorporate its PIXL LED wearable for a powerful debut at The 50th Annual CMA Awards on November 2, 2016, all in Hurdl’s hometown of Nashville, TN.
Hurdl focuses on putting fans first, uniquely combining proprietary software and predictive marketing with the lowest cost LED wearable on the market. Aptly named PIXLs, the RF controlled wearables turn audiences into communities of individually addressable light pixels without requiring fans to download a mobile application. Individually programmed to each specific fan, audience members can be illuminated based on their unique attributes such as gender and relationship status, birthday, favorite sports team, card holder or airline status, listening behavior, and beyond. Now able to communicate with each audience member, the company’s patent-pending software gives fans more for their event dollar, driving future event attendance, discounts on consumer products, upgrades, and more through their simple one-to-one communication network for one-click purchasing and engagement. With their unique twist off recyclable design, fans can deposit the PIXL lense while retaining their keepsake branded take-home piece.
Hurdl’s intelligent PIXL wearables are superior in both functionality, performance, extensibility, and cost in comparison to other first generation light-up wearables. Individually activated via SMS, turning entire audiences into interactive light shows, the LED module produces any color in the RGB light spectrum. Hurdl’s PIXLs are programmed to operate in 868-915 MHz to minimize reception interference and are controlled entirely by the event lighting director, eliminating the need for additional event staffing.
“What excites me most about Hurdl is the innovation we are bringing to the multi-billion dollar and growing live event space which hasn’t seen change in more than 30 years. We’re proudly pioneering a new, direct channel for our clients to include and engage their entire audience in a way that I was never able as an artist manager for 12 years,” said Betsy McHugh, Hurdl founder and CEO. “I’m most proud of the incredible team we have assembled, and for my partner and CTO, Zach Shunk, for building the lowest cost, most comprehensive solution to give fans more for their event dollar by making them part of the next generation live experience.”
McHugh has more than 15 years of experience in live events and marketing with a resume spanning years at Creative Artists Agency and in artist management (Keith Urban, Hunter Hayes). Throughout her career, she saw first-hand how much time, energy and money fans spend at live events each year, without a way to communicate with them directly. Hurdl is the comprehensive solution that fills that void, creating new touch points with fans for teams, artists, brands, and strategic partners. Providing a new marketing network to engage fans to create opportunities during and post-event, Hurdl helps clients secure a stronger emotional connection and sense of community among their entire audiences.
Hurdl’s Sr. Advisors include McHugh; Zach Shunk, co-founder and CTO; Blair LaCorte, Silicon Valley based veteran of private equity and technology enterprises; and veteran healthcare CEO, Rich Hallworth. Hurdl has secured top investors for growth and funding, and has brought in an impressive and well-established advisory board including current and former executives from Virgin Group, Wilson Sonsini, Universal Music Group, Creative Artists Agency, Initial State, SAM Artist Management, retired NBA All-Stars, TPG, LEECO, Hertz Lichtenstein Young PLLC, and more.
About Hurdl Enterprises
The Hurdl difference: There has never been a better time to be a fan. Hurdl is revolutionizing the multi-billion-dollar event experience with a powerful dual solution. First, the company’s software targets qualified fans, drives event attendance and provides post-event sales through Hurdl’s new, one-to-one communication network. Second, Hurdl’s low-cost PIXL wearables are individually programmable to each specific fan, engaging and illuminating audiences in real time, creating a more personalized and communal experience. Hurdl: Your audience, illuminated.
For more information, visit www.hurdl.com.