DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Global Marketing Automation Software Market, company profiles, share, trends, analysis, opportunities, segmentation and forecast 2016 - 2022" report to their offering.
The global marketing automation software market is anticipated to grow at a CAGR of 9.26% during 2016 to 2022.
The market has generated the revenue $ 3.86 Billion in 2016 and is anticipated to reach up to $ 6.58 Billion by 2022.
The demand to integrate marketing efforts to optimize income on marketing campaign investments is anticipated to drive marketing automation software market growth. In addition, integration of cloud computing with marketing automation has been witnessed as a key trend in the market. This can be attributed to access cost effectiveness, scalability, flexibility and large storage options.
Increasing intensity of competition across several industry verticals has expectant focus on Customer Relationship Management (CRM), which has resulted in amplified demand for community marketing and predictive analytics. It also provides high-quality, auditable, automatic and consistent communication through marketing processes. Moreover, data privacy coupled with availability of complementary solutions is anticipated to hamper market growth and become a major hinder for the market through the forecast period.
Key Topics Covered:
2. Market Overview
3. Market Determinants
4. Market Segmentation
5. Geographic Analysis
6. Company Profiles
- Adobe Systems
- SAS Institute
- Act-On Software
- Cognizant Technology Solution
For more information about this report visit http://www.researchandmarkets.com/research/qjssbt/global_marketing