NEW YORK--(BUSINESS WIRE)--IAB (Interactive Advertising Bureau) today announced that Dennis Buchheim has joined the trade organization as Senior Vice President, Data and Ad Effectiveness, and General Manager of the IAB Data Center of Excellence. With a successful track record in building digital advertising technology products for some of the industry’s biggest companies, Buchheim comes to IAB from Yahoo, where he served as Vice President of Product Management, leading product management for programmatic and premium advertising, targeting, measurement and insights, and trust and safety.
In this newly created senior-level role, Buchheim will run the day-to-day activities of the Data Center of Excellence. He will also be responsible for developing business cases and executing programs that promote effective advertising—work that increasingly revolves around the responsible use of data to enhance digital experiences for consumers, while also optimizing results for publishers and marketers. In addition, he will oversee IAB efforts to establish and educate the industry on 3MS (Making Measurement Make Sense) and new measurement requirements.
“We are thrilled to have Dennis join the IAB,” said Patrick Dolan, Executive Vice President and COO, IAB. “Dennis’ expertise in developing demand-side platforms, ad exchanges, ad servers, targeting platforms, audience insight tools, and more, will be a tremendous resource to IAB’s efforts to advance the industry forward in data, measurement, and ad effectiveness.”
“IAB has been a great champion for the industry’s use of data, while ensuring trust and safety for the consumers that turn to digital screens on a daily basis,” said Buchheim. “But we’re at a crossroads in making digital advertising truly effective for everyone—consumers, marketers, agencies, and publishers/developers. We need to focus on delivering a better user experience and adopting clearer measurement standards to support continued growth of ad-funded businesses and realize the true potential of digital media. I look forward to working with the organization’s leadership and its members to continue driving this important work.”
Dennis has worked in digital advertising since 2002, most recently at Yahoo. Dennis joined Yahoo from Microsoft, where he initially focused on distribution of advertising and web search products to new partners and Microsoft properties, was later promoted to be GM of Display Monetization, then took on product management of Microsoft’s ad exchange and ad network, and finally led program management for display advertising overall. Dennis’ first role in advertising was as GM of Inktomi’s paid inclusion business, which he helped to expand after the company was acquired by Yahoo, before moving on to lead product marketing for Yahoo/Overture partners. Before entering the ad space, Dennis designed and developed consumer and enterprise software products at industry stalwarts Apple and Oracle, led engineering for startup Actioneer, and co-founded and led product management and marketing at iHarvest, which was acquired by Interwoven for its award-winning tools for capturing, annotating, and sharing web content.
A graduate of Brown University, Buchheim holds BA degrees in computer science and business economics. He will be based at the IAB West Coast office in San Francisco.
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.