BOULDER, Colo. & MIAMI--(BUSINESS WIRE)--Metzger Albee Public Relations today announced a rebranding, simplifying the name to MAPR, and an expanded partnership with LINKS WorldGroup, based in Miami.
From offices across the country — Boulder, Denver, Miami and an Austin, Texas, office opening next month — MAPR/LINKS will continue to work together on technology, healthcare, business-to-business (B2B) and travel/tourism clients.
“After a successful trial program, we have found that MAPR and LINKS complement each other well and are excited to deepen our relationship to service clients in both the U.S. and throughout Central and South America and the Caribbean,” said MAPR President and CEO Doyle Albee. “The name shift to MAPR continues to honor the strong base founder John Metzger built over a quarter of a century while also signaling the new capabilities we’ve added both here in Colorado and through our relationship with LINKS.”
MAPR/LINKS are already serving several clients together. The expanded partnership allows the companies to provide public relations, social media, website and creative development, search engine optimization and media placement services to clients around the world.
“We were looking for a partner with a strong technology portfolio to both strengthen our public relations services in the U.S. as well as add website design, content development, social media management and SEO to our portfolio,” said Edward De Valle, chairman of LINKS WorldGroup. “This partnership builds on the inherent strengths of both organizations and allows us to broaden our client portfolio.”
From creating the world’s first websites to implementing today’s most sophisticated social media programs, MAPR (formerly Metzger Albee Public Relations) has led the evolution of public relations, investor relations, marketing and creative services through the Digital Age. The agency develops and executes communications strategies for clients ranging from the Fortune 500 to venture-backed startups with the right mix of traditional media relations and cutting-edge new media techniques. Based in Boulder, the firm was founded in 1991.
About LINKS WorldGroup
LINKS WorldGroup, headquartered in Miami, has rapidly grown to become an industry leader in the Caribbean and Latin America with a robust portfolio of travel and hospitality clients including Marriott International’s portfolio of brands (JW Marriott, Marriott Hotels, Autograph Collection, Renaissance Hotels, AC Hotels by Marriott); HighGate Hotels’ luxury/lifestyle portfolio (ROW NYC, The Quin, WestHouse Hotel New York, The Knickerbocker); Tourism New Zealand; Cayman Islands Tourism Board; KAYAK; JetBlue; MasterCard; and others. In addition to the four U.S. offices, LINKS WorldGroup has locations throughout the Caribbean and Latin America with offices in Argentina, Brazil, Chile, Colombia, Dominican Republic, Mexico, Panama, Peru and Puerto Rico. LINKS is also a member of Tribe Global, an organization with 27 member agencies from around the world, including Europe, North America, Latin America, the Middle East, Asia and Australia.