Top 4 Emerging Trends Impacting the Pet Care Market from 2016-2020: Technavio

LONDON--()--Technavio’s latest report on the global pet care market provides an analysis on the most important trends expected to impact the market outlook from 2016-2020. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.


The increasing focus on pet health and wellness and the trend toward pet humanization are driving the pet food market, which is expected to grow at a CAGR of 4.61% during the forecast period.

Dry food products are economical and easier to store and are, thus, preferred by many buyers. These products can be left out for an entire day and are convenient for pet owners if they have to go away for some time.

Wet food products are used by pet owners as these products provide an adequate source of hydration for pets. These foods generally have rich scent and flavor, which is ideal for older pets who have lost their olfactory senses and have weak teeth.

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The top four emerging trends driving the global pet care market according to Technavio consumer and retail research analysts are:

  • Growing focus on pet fashion
  • Rise of strategic alliances
  • Product customization and enhancements
  • Growing demand for fortified pet food

Growing focus on pet fashion

Pet owners are spending on luxurious and fashionable products for their pets. They are investing in these products to represent their lifestyles. They are also looking for ways to express their personality through the way they dress up their pets. Recognizing the demand from pet owners, market players have come up with a wide variety of fashion apparel and accessories for pets. Pet clothing is available in various styles, designs, colors, and fabric,” says Brijesh Kumar Choubey, a lead analyst at Technavio for research on pet supplies.

Major designers are also entering the pet fashion segment to cater to pet owners who treat their pets as their children or family members. They are using new textures, styles, and colors to create clothing and accessories for pets. For instance, PetRangeous Designs have designed clothes for dogs such as jackets with channel quilting, pyjamas, sweaters with heavier gauge yarn and knits.

Rise of strategic alliances

Vendors are opting for mergers and acquisitions to increase their global presence, expand their product portfolio, and achieve economies of scale in the manufacturing process. Through mergers and acquisitions, vendors are gaining access to the developing economies where the market size is big, production costs are low, and the demand for new products is high. For instance, in May 2015, Worldwise, a branded pet products manufacturer merged with Quaker pet group, which manufactures pet toys

Pet care manufacturers are also acquiring other pet care companies to extend their presence in the market. For instance, in 2015, Pamplona Capital Management acquired Partner in Pet Food—an Europe-based company— for USD 342.7 million in order to expand its presence in the Western and Central European market.

Product customization and enhancements

Pet food manufacturers are formulating customized pet food products depending on pet age, breed, and functionality. One example of such a manufacturer is Petbrosia, which offers nutritious and customized food for dogs and cats. Some of the other examples are Nestlé Purina, which offers Just Right, a dog food formulated with specific nutritional needs; PawTree, which recommends customized diets for dogs after collecting information on their unique needs from their owners; and Fokker, which provides customized pet food for dogs and cats.

The pet grooming products market is also witnessing demand for customized products. To meet this demand, the market players in this segment are providing specifically designed products based on the unique requirements of each pet. For instance, Isle of Dogs is urging pet owners to share certain information about their dogs so that the in-house experts at Isle of Dogs can formulate personalized grooming packages for their dogs,” says Brijesh.

Growing demand for fortified pet food

Many health problems and diseases such as skin allergies, arthritis, brain aging, digestive disorders, and obesity are common among pets such as dogs, cats, and horses. This can create serious concerns for pet owners. Increasing health consciousness among pet owners has given rise to health-driven food options for pets such as fortified food products, nutraceuticals, and functional food products. A growing number of pet products are being promoted as products containing added vitamins and minerals, antioxidants, all-natural ingredients, and no preservatives, artificial colors, or flavors.

Manufacturers are formulating pet food products with vitamins, minerals, fiber and other ingredients due to consumer demand for balanced diet for pets. For instance, VegePet provides functional food products for lactating dogs, adult dogs, and senior overweight dogs. The company also manufactures functional food products for cats with BBQ and cheese flavor.

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Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

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Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 630 333 9501
UK: +44 208 123 1770

Release Summary

Technavio’s latest report on the global pet care market provides an analysis on the most important trends expected to impact the market outlook from 2016-2020.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 630 333 9501
UK: +44 208 123 1770