NEW YORK--(BUSINESS WIRE)--HookLogic, the pioneer of performance marketing for brands, today announced the official launch of the HookLogic Performance Marketing Certification program. Those who complete the program become recognized experts in best practices in ecommerce performance marketing, including the HookLogic product suite.
iProspect, the leading global performance marketing agency, is the first certified partner. As this year’s holiday shopping season fast approaches, iProspect has taken advantage of the program’s launch. Skills gained as a result of the certification will bolster iProspect’s capability portfolio and make the agency even more well-equipped to drive strong Q4 sales for their clients.
To prepare for the exam, ad buyers can study a set of platform and strategy guides, covering best practices and details about how the platform works. Agencies have the opportunity to be recognized as certified HookLogic Partners when at least 50% of their staff using the HookLogic platform are certified.
“At iProspect, we know that more than 60% of product searches start on retailers’ sites and, therefore, recognize the importance of auction-based merchandising in increasing sales and/or awareness of product SKUs,” explained David Hutchinson, director paid media, iProspect. “HookLogic’s certification program will encourage our team to maintain their knowledge of ecommerce optimization within the platform, as well as provide important validation for our clients and the industry that we are qualified to make the right call for this emerging marketing channel.”
HookLogic powers the largest global ecommerce media exchange and helps its clients achieve maximum return on investment and sales from their digital advertising efforts by leveraging the world’s largest shopper data set. Given the growing push to outcome-based marketing with full sales attribution, HookLogic, as a pioneer in the field, is in a unique position to set standards and best practices.
“Working with our unparalleled network of global brands and retailers, we have developed a wealth of insight into how to create the most successful closed-loop ecommerce marketing campaigns that drive traffic to retail sites and accelerate sales for brands,” added Ben Cooper, managing director, Europe, HookLogic. “We work with some of the most progressive brands and retailers with highly skilled employees and it is fantastic to create a robust community of expert performance marketing practitioners.”
At iProspect, we transform our clients’ businesses by connecting brands with people. Leveraging our suite of services, smart technology, extensive global footprint, and the industry’s best specialists, we provide best-in-class performance strategies to get you the results your business needs.
iProspect is the first truly global digital marketing agency, with 3,000+ employees in 84 offices across 52 countries. A trusted partner with an in-depth understanding of consumer behavior, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client’s business objectives.
Our global reach, in-depth knowledge of diverse local markets, and expertise produce award-winning, performance-based marketing strategies for leading brands such as General Motors, adidas, T-Mobile, Hilton Worldwide, Sunglass Hut, Microsoft, and many others. iProspect has been named the “Best Agency for Performance Marketing” by iMedia for 3 years in a row, the 2015 MediaPost Search Agency of the Year and iMedia’s Best Agency for Search.
For more information, visit iProspect.com or follow us on Twitter @iProspect.
HookLogic, the pioneer of performance marketing for brands, partners with the world’s leading retailers and online travel agencies to accelerate sales for product brands and hotels. Advertisers use the platform to reach in-market shoppers, drive traffic to products, and attribute resulting sales. Network partners and advertisers include Walmart, Tesco, Target, Asda, Best Buy, Macy’s, Expedia, Hasbro, Intel, LG, L’Oreal, Mondelez, Philips, Microsoft and Marriott. HookLogic is headquartered in New York, with offices in Ann Arbor, Mich.; Santa Monica, Calif.; London, Paris, São Paulo, Toronto and the Netherlands. For more information, please visit www.hooklogic.com or call (646) 467-8200.
For more information, please visit www.hooklogic.com.