LOS ANGELES--(BUSINESS WIRE)--Newegg – the leading tech-focused e-retailer in North America – today announced that it has entered into an agreement to receive a significant investment from Hangzhao Liaison Interactive Information Technology Co., Ltd. (Liaison Interactive). While specific terms of the investment have not yet been made public, Newegg expects the capital infusion will accelerate the pursuit of the company’s strategic initiatives, including continued international expansion, broadening its product offering and pushing aggressively into core markets such as eSports, virtual reality (VR) and augmented reality (AR).
“Newegg is the destination of choice for technology enthusiasts who aspire to live a digital lifestyle,” said Danny Lee, Newegg CEO. “This investment enables Newegg to further cement its leadership position, while accelerating into high-growth categories increasingly vital to our business in the long term.”
Liaison Interactive is a leading Chinese technology company with particular strength in mobile content, interactive apps and games. The company is heavily invested in next-generation technologies such as VR and AR – areas where Newegg and its customers are also deeply entrenched.
Newegg is known the world over as the technology buyer’s destination. Customers enjoy great deals, the most authentic reviews on the latest technology, and the company’s many content portals covering industry news. For example, Newegg’s VR Central chronicles the latest developments in virtual reality. And the company’s GameCrate website is the one-stop destination for all things gaming, delivering the latest news, editorial commentary and product releases. VR is gaining strong momentum among video game enthusiasts, and Newegg’s customers have been among the first to embrace the immersive technology.
For more information and to shop Newegg, visit www.newegg.com.
About Newegg Inc.
Newegg Inc. is the leading electronics-focused e-retailer in the United States. It owns and operates Newegg.com (http://www.newegg.com) which was founded in 2001 and regularly earns industry-leading customer service ratings. The award-winning website has more than 28 million registered users and offers customers a comprehensive selection of the latest consumer electronics products, detailed product descriptions and images, as well as how-to information and customer reviews. Using the site's online tech community, customers have the opportunity to interact with other computer, gaming and consumer electronics enthusiasts. Newegg Inc. is headquartered in City of Industry, California. The Newegg Hybrid Center is located at 18045 Rowland St., City of Industry, CA 91748.