ITASCA, Ill.--(BUSINESS WIRE)--Enesco, LLC (Enesco®) announced today new, retailer focused strategies and innovations designed to improve sell through, velocity, and profitability for channel partners. These improvements are evolving and result from new management’s emphasis on strengthening strategic partnerships with retailers.
To facilitate these new strategies, Enesco has formed three customer facing product and retailer support groups effective immediately. The three groups, Everyday Toys and Gifts, Department 56® Village, and Seasonal Gifts align with the way Enesco’s retailers tell Enesco they serve consumer customers.
The Everyday Toys and Gifts Group combines the huggable, loveable GUND® and Baby Gund® plush brands, including Pusheen™ and Boo the World’s Cutest Dog®, with iconic home décor and gift brands such as Designs by Lolita®, Walt Disney Archives™, Disney Showcase®, Disney by Britto™ and Our Name is Mud®.
The second group, Department 56 Village, is always a favorite among followers. This group includes The Dickens’ Village Series®, Christmas In The City®, and the popular Original Snow Village®, which depicts main stream USA shops, neighborhoods, traditions and values found in small towns across America.
Finally, the Seasonal Gifts Group combines all of the Enesco brands that enhance the holiday experience, including Jim Shore Heartwood Creek®, Rudolph the Red Nosed Reindeer®, Snowpinions®, and Possible Dreams®.
For a complete list and description of all Enesco brands, please visit our website at www.Enesco.com.
Todd Mavis, CEO of Enesco said, “We feel it is imperative that we meet the demands of our retailer partners by not only providing unique products at reasonable prices, but by also helping them market and sell to their consumer customers. To facilitate this focus on supporting our retailer partners, we also feel it’s imperative that we organize in a way that aligns with their unique and disparate needs. Over the next several months, in connection with our 2017 new product launches, each of our three product and retailer support groups will announce new programs designed to meet the unique needs of channel partners. These programs may include new merchandising support, cooperative advertising, direct import, just in time buying, and sell through and replenishment service level agreements, among other new programs, depending on each combination of product and retail channel. We are confident that our products and support services will continue to help make our customers more successful and profitable.”
“Enesco is focused on expanding its position as a leading innovator in the way we partner with our customers to build a strong and profitable future,” Mr. Mavis concluded.
About Enesco
Enesco, LLC is a global leader in the plush toy, gift, and home décor industries with a portfolio that includes some of the world’s most recognizable brands and licenses including Gund, Jim Shore Heartwood Creek, Disney, Department 56, Pusheen, Lolita, and Our Name Is Mud. Serving more than 40,000 customers worldwide, the company designs, develops, and distributes consumer products to a wide variety of specialty card and gift retailers, home décor boutiques, national retail chains, and direct-to-consumer retailers. Enesco’s international headquarters is located in Itasca, Illinois with subsidiaries in the United Kingdom, France, Canada, and China. Enesco serves markets operating in the Americas, Europe, Canada, Australia, and Asia. For more information, visit www.Enesco.com. For media inquiries, contact dbernar@enesco.com.
