REDWOOD CITY, Calif.--(BUSINESS WIRE)--Veteran Silicon Valley connected products executive Peter Radsliff has joined Arrayent Inc. as VP Marketing. Arrayent is the developer of the Internet of Things (IoT) platform chosen by the world’s most trusted consumer product brands.
Radsliff will assume responsibility for all aspects of the company’s worldwide marketing strategy. Radsliff previously held executive leadership, marketing, and product management positions at a number of consumer products companies at the vanguard of connected products, including: Presto Services, Candi Controls, Mirra, Monster Products, and Sage Systems.
“Peter is a strategic addition to round out our Arrayent executive team as we gear up for growth. He brings deep expertise and a proven record in developing and marketing connected consumer products. His strong understanding of mass-market consumer products, services and channels will be invaluable,” said Cyril Brignone, CEO of Arrayent.
“As consumer IoT technology companies become more competitive, it’s vital they tell their own stories better, and stay focused on helping improve the consumer user experience,” said Radsliff. “Arrayent’s laser-focus on enabling brands to leverage IoT tech to achieve the best possible consumer experience is what attracted me to the company. It’s an exciting time to be working on connected products and I look forward to helping Arrayent expand awareness of their leadership in consumer IoT.”
The Arrayent IoT Platform enables consumer product brands to remotely monitor, manage, control, and acquire data from connected products. The platform creates a virtualized device in the cloud for each connected physical device, enabling over-the-air device firmware updates, alerts and notifications, data insights from devices in the field, and interoperation with other IoT clouds such as Google’s Nest.
ABOUT ARRAYENT, INC.
Global consumer products companies choose the Arrayent IoT Platform to enable their brands to manage, control and monitor connected products, delivering a better experience to consumers. Arrayent provides these capabilities to leading brands, such as Whirlpool, Procter and Gamble, Pentair, OSRAM, Maytag Commercial Laundry®, LiftMaster, Schumacher, Salus, Braeburn, and Chamberlain, among many others. Arrayent has been recognized by leading industry analysts as a ‘cool vendor,’ ‘innovator,’ ‘vendor to watch’ and was just named 2016 ‘Consumer IoT Enabling Company of the Year.’ Go to http://www.arrayent.com for more info. Follow Arrayent on Twitter at @Arrayent or on LinkedIn.