BERGEN, Norway--(BUSINESS WIRE)--Chilimobil is launching the first engagement-marketing program that rewards loyal mobile customers with points and offers instantly redeemable at retailers nationwide.
Although retail stores are major distribution channels for mobile operators, there’s been a clear need for innovation to better connect customers’ lives on their mobile phones with their daily retail shopping activities. “We are certain that this new concept will benefit retailers, as well as our customers,” says CEO Lars Ryen Mill in Chilimobil.
The new Chilimobil loyalty program is built on Entrevi’s smart customer engagement platform “Entrevi Connect™ and has been seamlessly integrated to more than 500 retail locations for launch. Chilimobil will first use the program to reward loyal subscribers and pre-paid users, with plans to add additional innovative engagement features available on the Entrevi platform.
On the retail side, Chilimobil is launching with convenience stores Narvesen, 7-Eleven and Shell 7-Eleven. Customers earn points and offers when they buy airtime, and use Chilimobil’s app. They can cash in their points and offers at retail stores for beverages and featured items, or online for additional data and airtime. On the backend, the program learns customers’ preferences enabling Chilimobil to offer more personalized services and offers that strengthen loyalty beyond earning points.
“This concept renews the industry, and proves that innovation is not reserved for the giants. As a smaller competitor, we can turn around more easily, and the benefit of this is shown here,” claims Ryen Mill.
“Mobile operators who smartly differentiate their services in retail can grow faster and run leaner than those slow to innovate,” says Ken Pawlak, CEO, Entrevi Solutions. He is pleased to see how rapidly and creatively Chilimobil has used their platform.
“We developed the Entrevi Connect™ platform to make it simple for mobile operators of any size to build highly engaging, branded loyalty and marketing programs in close collaboration with their retail channel partners,” says Pawlak. “We are confident that the Chilimobil customers will enjoy it and that the business benefits will strengthen the company’s retail relationships,” he adds.
