FRAMINGHAM, Mass.--(BUSINESS WIRE)--Staples (NASDAQ: SPLS) today announced a new beta test available on the Staples mobile iOS app. Customers can now send a photo of their child’s back-to-school list via the Staples Easy System on the app and a Staples associate will populate the customer’s shopping cart with everything they need. Back-to-school shopping has never been easier!
Today, many school districts offer a printed list of supplies. Staples is now offering an innovative way for parents to shop with those lists, making it easier than ever to get back-to-school shopping done. Parents will snap a photo of their back-to-school list, send it to a Staples associate via the Staples Easy System (on the app) and then be provided with the best product options within 24-48 hours. Once the list has been populated, customers can choose to buy now or customize their items in the cart, and if they want to pick up their order in store where available or have it shipped to them.
“We listened to customer feedback about their limited time for back-to-school shopping and delivered an experience utilizing the power of mobile,” said Faisal Masud, executive vice president, eCommerce and customer experience, Staples. “We know parents are busy and the process of back-to-school shopping, especially if there are multiple children involved, can be time-consuming. This new experience enables us to do the hard work on behalf of our customers and we’re already seeing 10 percent of our iOS users interact with the chat feature on a daily basis.”
The Staples Easy System uses computer vision, artificial intelligence, crowdsourced data, and mobile interfaces to enable this chat-based experience, which also makes it easy for customers to ask Staples for any changes or other service questions. The beta test is now in effect for select customers, and has applications beyond just back-to-school shopping, as businesses can use the feature to snap a photo of their office or breakroom to get product re-ordering suggestions.
This beta test program is one of many new mobile app features that Staples is initiating to make easier shopping happen. It’s the latest addition to a suite of shopping options including stores, Staples.com, Staples mobile website, Buy Online, Pick Up in Store and Staples in-store kiosks.
About Staples, Inc.
Staples retail stores and Staples.com help small business customers make more happen by providing a broad assortment of products, expanded business services and easy ways to shop, all backed with a lowest price guarantee. Staples offers businesses the convenience to shop and buy how and when they want - in store, online, via mobile or though social apps. Staples.com customers can either buy online and pick-up in store or ship for free from Staples.com with Staples Rewards minimum purchase. Expanded services also make it easy for businesses to succeed with in-store Business Centers featuring shipping services and products, copying, scanning, faxing and computer work stations, Tech Services, full-service Print & Marketing Services, Staples Merchant Services, small business lending and credit services.
Staples Business Advantage, the business-to-business division of Staples, Inc., helps mid-market, commercial and enterprise-sized customers make more happen by offering a curated assortment of products and services combined with deep expertise, best-in-class customer service, competitive pricing and state-of-the art-ecommerce site. Staples Business Advantage is the one-source solution for all things businesses need to succeed, including office supplies, facilities cleaning and maintenance, breakroom snacks and beverages, technology, furniture, interior design and Print & Marketing Services. Headquartered outside of Boston, Staples, Inc. operates throughout North and South America, Europe, Asia, Australia and New Zealand. More information about Staples (NASDAQ: SPLS) is available at www.staples.com.