MADISON, Wis.--(BUSINESS WIRE)--American Family Insurance announced today that John Legend – multi-award winning singer and songwriter – has signed on as the company’s newest brand ambassador.
American Family Insurance is committed to supporting, championing and protecting the dreams of its customers. The company has partnered with a highly selective group of ambassadors whose experiences and values not only motivate current and future customers, but also inspire them to “dream fearlessly.”
“Like all our brand ambassadors, John Legend had a dream and worked tirelessly to realize it, getting support and encouragement along the way from others who believed in him,” said Telisa Yancy, chief marketing officer. “We believe his thoughtful lyrics and beautiful instrumentals are the perfect soundtrack for inspiring others as they pursue their own dreams.”
“American Family’s message about the power of pursuing a dream is something I could relate to in my own life,” said Legend. “I look forward to our partnership and sharing my music, my story and highlighting the inspiring stories of others.”
In addition to his successful music career, Legend has used his public platform to give back by advocating for and empowering others. For example, in 2007, he launched the Show Me Campaign (ShowMeCampaign.org), an initiative that focuses on education as a key to break the cycle of poverty. He also serves on several boards dedicated to improving the lives of children.
Yancy said Legend’s music will be used in American Family Insurance ad campaigns, and they will partner with him on various brand ambassador opportunities including performances and appearances on behalf of the company.
Other American Family Insurance brand ambassadors include Derek Jeter, J.J. Watt, Kevin Durant, Steve Stricker, Jessie Vetter and Kathy Ireland.
“At American Family, we want to inspire our customers to dream fearlessly, knowing we’re there to protect and restore those dreams when needed,” said Yancy. "We’re thrilled to have this ‘legendary’ performer on our team to deliver – through his inspiring music – this message to our customers.”
More about John Legend
Ohio-born John Legend is a critically acclaimed, multi-award winning, platinum-selling singer-songwriter. His work has garnered him ten Grammy Awards, an Academy Award, a Golden Globe Award, the BET Award for Best New Artist and the special Starlight Award from the Songwriters Hall of Fame, among others. Legend’s highly acclaimed fourth and most current studio album Love In the Future, features “All of Me,” Legend’s highest selling and charting song to date, reaching #1 on the Billboard Hot 100 chart and #1 on both Mainstream Top 40 and Rhythmic charts. Legend recently won his first Academy Award, first Golden Globe Award, a Grammy award, and a Critic’s Choice Award for his song “Glory,” that he wrote and performed with Common, for the film SELMA. Legend also serves as one of the principles for Get Lifted Film Co., a film and television production company based in Los Angeles. Legend’s resume includes humanitarian work, such as founding the Show Me Campaign in 2007 which advocates education as a way to break out of poverty. He received the 2010 BET Humanitarian of the Year award, the 2009 CARE Humanitarian Award for Global Change, the 2009 Bishop John T. Walker Distinguished Humanitarian Service Award from Africare and the 2011 Harvard Foundation Artist of the Year Award John also sits on the boards of The Education Equality Project, Teach for America, Stand for Children and the Harlem Village Academies and co-chairs the Harlem Village Academies’ National Leadership Board. www.johnlegend.com
About American Family Insurance
Madison, Wis. - based American Family Insurance is the nation's 13th-largest property/casualty insurance group and ranks 332nd on the Fortune 500 list. The company sells American Family-brand products, including auto, homeowners, life, business and farm/ranch insurance, through its exclusive agents in 19 states. American Family affiliates (The General, Homesite and AssureStart) also provide options for consumers who want to manage their insurance matters directly over the Internet or by phone. Web www.amfam.com; Facebook www.facebook.com/amfam; Twitter www.twitter.com/amfam; Google+ plus.google.com/+amfam/.