LONDON & MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--The LADbible Group, a UK based entertainment company which is followed by half of all 18-24 UK men and almost quarter of 18-24 year old UK women has ranked as the #1 most watched media property in Europe - according to Tubular Labs’ July rankings of top online video creators and brands.
In July The LADbible also moved up one place to become the #3 most watched media property globally after Buzzfeed and Time Warner.
The company, which partnered with Tubular Labs in March 2016 to bolster its video views, garnered 3.1 billion views across all platforms and LADbible Group publishers in July. Buzzfeed, Time Warner and The Walt Disney company generated 4.8 billion views, 3.2 billion views and 2.6 billion views respectively.
The LADbible Group’s nine content brands include the LAD Bible, SPORT Bible, GAMING Bible, and FOOD Bible. The LADbible beat out such established media properties as BBC Worldwide, Daily Mail, RTL Group, and Sky. For example, The LADbible’s 9 publishers together got 3.8x more views than BBC Worldwide’s 322 publisher channels.
Adam Clyne, Chief Operating Officer, The LADbible Group, said:
“It’s very encouraging to see the strength of our video performance across all our brands and across video platforms including Facebook, Instagram, YouTube, Twitter, Vine and our websites. We have created a global audience of millennials and Gen Z who associate our brands with great video content.
It’s especially exciting to see how well LADbible Group is performing compared to some of the biggest media businesses in the world and to have moved from fourth to third place in the global rankings, moving ahead of a giant like the Walt Disney Company.”
“We’re constantly innovating in how we play out our video strategy and our partnership with Tubular Labs has helped us measure and understand our performance in a very granular way. We have seen some very exciting results with new products like Facebook Live. Across the group we did 26 Facebook Live broadcasts July with highlights like Last Lolly Standing https://www.facebook.com/video.php?v=2783253238388515, which delivered 6.4 million views. The result is that in July we generated 3.1 billion views.”
Denis Crushell, VP of Europe, Tubular Labs said:
“Our number one goal is to help our customers succeed in online video and commercialize their online video audiences. The LADbible Group understands what content their audience wants to watch and engage with everyday. It publishes a minimum of 50 videos per day, with each video commanding on average 1.3 million views. Leveraging Tubular Labs’ data and insights, The LADbible does an excellent job of tailoring content to its audience. We are delighted our product is helping contribute to their continued success, evident in their July performance.”
For complete list of July rankings, visit: www.tubularlabs.com/rank
About The LADbible
Founded in 2012 TheLADbible Group has become one of the best-loved media brands for a global youth audience. It has grown from a single Facebook page to a multi-channel, multi-brand portfolio which reaches over 500 million people a month. The company has a flourishing community across our website, Facebook, Instagram, Snapchat, Twitter, Vine, YouTube, Apple TV and its iOS app. The LADbible has offices on Dale Street in Manchester and in Jack’s Place, London.
About Tubular Labs
Tubular Labs is the worldwide leader in online video intelligence, serving over 5,000 video creators and 130+ enterprise customers to date, including Viacom, Warner Bros., HGTV, Activision, AwesomenessTV, Maker Studios and Fullscreen. Tubular's audience and content insights empower our customers to refine their content and distribution strategy, find and partner with influencers, and optimize their promotion budgets. Only Tubular analyzes the engagement of over 400+ million viewers and tracks 2.2 billion videos across 30 platforms, including YouTube, Facebook, Twitter, Vine, Instagram, AOL and Yahoo.