LOS ANGELES--(BUSINESS WIRE)--72andSunny announced today that Jenny Campbell has been named Managing Director of HECHO EN 72, a maker lab and production studio located within 72andSunny. As Managing Director, Campbell will lead a modern-making team of 30+ staffers, including builders, technologists, designers, and experimenters.
HECHO EN 72 is 72andSunny’s response to fast-pace content needs that have risen from social media, and a desire to play, prototype and produce at high quality and at the speed of culture. In its first year, HECHO EN 72 has been integral to multiple campaigns from Target, Google, truth, and Activision and is currently nominated for an Emmy for Google’s Year in Search 2015.
Campbell’s arrival marks an increased commitment to innovation at HECHO EN 72. Throughout her career, Campbell has been at the forefront of brand innovation across digital platforms, leading brand strategy, prototyping and member services for Nike+ and driving other Nike forays into wearable fitness and technology such as Nike FuelBand. Prior to Nike, Campbell held senior brand positions at Wieden + Kennedy in Portland and Amsterdam.
“The mantra at HECHO EN 72 is ‘If you can think it, we can make it,’” said Evin Shutt, Partner and Chief Operating Officer at 72andSunny. “Jenny’s deep experience as a builder and innovator makes her the perfect candidate to lead HECHO EN 72 forward.”
About 72andSunny
72andSunny creates cultural impact on behalf of brands. The company is recognized as one of Fast Company’s Most Innovative Companies for two consecutive years in a row and is a two-time “Agency of the Year” winner for Advertising Age and Adweek. With offices in Los Angeles, Amsterdam and New York, 72andSunny’s clients include Activision, adidas, Axe, Carl’s Jr./Hardee’s, Carlsberg, Coors, Dropbox, ESPN, Google, General Mills, Samsung, Seventh Generation, Smirnoff, Sonos, Starbucks, Target, Tillamook, and truth. For more information, visit 72andSunny.com.
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