ATLANTA--(BUSINESS WIRE)--Insert after sixth paragraph, first sentence of release issued July 13, 2016: THRIVE Farmers Founder and CEO Michael Jones.
The corrected release reads:
THRIVE FARMERS NAMED GEORGIA’S FASTEST-GROWING MIDDLE-MARKET COMPANY
Coffee Company Cites Demand for Socially Sustainable Coffee as Catalyst for Growth
THRIVE Farmers was named the fastest growing middle-market company in Georgia by The Association for Corporate Growth in Atlanta at the Grand Hyatt Atlanta in Buckhead on June 23, 2016.
In 2011, THRIVE Farmers began to transform the coffee industry through an innovative revenue-sharing platform that eliminates the influence of the volatile commodity market price to provide coffee farmers with stable, predictable pricing. This creates economic sustainability in coffee farming communities abroad through a unique supply chain.
“Being acknowledged locally for the rapid success THRIVE Farmers has experienced validates our mission and work to change the coffee industry,” said THRIVE Farmers President Tom Matthesen, who received the award on behalf of the company.
As the fastest growing middle-market company in Georgia, THRIVE Farmers is contributing to job growth and benefitting Georgia’s economy. This growth goes beyond the city, state and nation to help transform the economic state of coffee farming towns globally.
THRIVE Farmers leadership attributes its rapid growth to the increased demand for a socially sustainable coffee option from corporations and consumers. The THRIVE Farmers revenue-sharing model allows the corporate consumers to transform their corporate social responsibility initiatives from annual donations to a fully aligned corporate purchasing model with impact and sustainability as the goal.
“While consumers are moving at an increasing rate to high-quality coffee in the marketplace, we believe THRIVE Farmers has seen such rapid growth because consumers desire transparency,” said THRIVE Farmers Founder and CEO Michael Jones. “Our company provides the ability to connect with farmers and have a positive impact on their lives. That aligns with the human focus of many today’s consuming world. Companies and individuals latch onto these shared values as advocates because they recognize true change. The more successful the growing, socially conscious entrepreneurial economy in Georgia becomes, the more influence we will have on the global economy for the better.”
THRIVE Farmers also recognizes its local and national partnerships including Georgia-based Chick-fil-A and Crowne Plaza Atlanta Midtown as catalysts for growth. Several additional partnerships are on the horizon for THRIVE.
ABOUT THRIVE FARMERS
THRIVE Farmers is transforming the coffee industry. Its unique revenue-sharing platform provides economic sustainability by connecting farmers directly to consumers and eliminates the toxic connection to volatile commodity market pricing. When farmers have direct access to the marketplace, maintaining ownership until the point of sale, they receive stable, predictable wages—up to 10 times more net profit than traditional models. Coffee lovers receive specialty-grade coffee and the satisfaction of knowing who grows their coffee. Learn more and purchase online at thrivefarmers.com, in Earth Fare stores, in Chick-fil-A stores and partner roasters nation wide.