NEW YORK--(BUSINESS WIRE)--GoGo squeeZ®, the maker of all-natural 100 percent fruit in a pouch, is excited to announce a multi-year partnership with Olympic Gold Medalist, three-time Olympian and child nutrition advocate, Dominique Dawes. As part of its commitment to providing healthy snacking and nutrition education to parents and kids, GoGo squeeZ has named Dawes the GoGo squeeZ Goodness Ambassador. In this role, she will take her passion for fitness and health to another level, helping to improve the nutrition habits and overall wellness of America’s youth, while making it easier for kids and families to be a little healthier and happier every day.
The addition of Dominique Dawes to the GoGo squeeZ family is one of the many ways the company has recently demonstrated its commitment to the platform of “Goodness On the Go.” Earlier this year, GoGo squeeZ announced a long-term partnership with Action for Healthy Kids® (AFHK), a nonprofit that works to create healthier schools nationwide. With AFHK bringing nutrition and physical activity programs to more than 29,000 schools and millions of students and families, and Dawes educating and empowering others to adopt a healthy lifestyle through her work on the President’s Council on Fitness, Sports and Nutrition, both are ideal partners for GoGo squeeZ to expand its goodness influence and teach lifelong healthy eating habits to families across the country.
“While thinking through the criteria for our first-ever GoGo squeeZ Goodness Ambassador, we prioritized someone who shared our mission of providing healthy nutrition for kids,” said Philippe Harousseau, Chief Marketing Officer, Materne North America Corp., the maker of GoGo squeeZ. “As the co-chair of the President’s Council on Fitness, Sports and Nutrition, and a mother to two young children, Dominique Dawes understands the need for healthy on-the-go snacks that are both nutritious and delicious, and shares our passion for squeezing more goodness into every day. We are extremely excited to expand our goodness influence through this new partnership with Dominique.”
As the GoGo squeeZ Goodness Ambassador, Dominique will be actively involved in the ongoing partnership with AFHK, which features a multitude of activities including a visit to a lucky school receiving one of the 50 School Grants for Healthy Kids funded by GoGo squeeZ. These grants provide funding and technical assistance to support schools in implementing AFHK’s Game On program of physical activity and nutrition initiatives. During this visit, Dominique will encourage students to be more active and responsible for their nutrition habits by leading an instructional workout and sharing how students and staff alike can train for a lifetime of healthy choices.
“With fitness and nutrition being such a huge part of my life, I wanted to partner with a brand that is all about teaching kids to do something healthy. By working with GoGo squeeZ and AFHK, we can teach kids fun ways to incorporate better nutrition habits and physical activity into their daily lives,” said Dominique Dawes. “I was taught at a very young age that fueling my body for success was important. As the GoGo squeeZ Goodness Ambassador, I’m excited to work with the brand to pass down that same knowledge and help kids develop better eating and snacking habits to fuel their success.”
Visit gogosqueez.com for additional information on the brand and its product offerings, as well as ways parents and kids can work together be healthier and happier every day.
About GoGo squeeZ®
Since 1998, GoGo squeeZ® has been the leading squeezable, all natural, 100 percent fruit applesauce in a pouch. With over 2 billion of our innovative pouches sold to on-the-go families around the world, our team of responsible farmers, growers and employees take care in the products we deliver to consumers and customers. GoGo squeeZ is the perfect on-the-go snacking solution, featuring more than 20 SKUs of squeezable applesauce in a variety of flavors. Each GoGo squeeZ pouch is crafted with the highest quality natural ingredients sure to suit the needs of both kids and grownups. For more information on GoGo squeeZ and to purchase its product collections visit gogosqueez.com.