EMERYVILLE, Calif.--(BUSINESS WIRE)--Clif Bar & Company, a leading maker of nutritious and organic foods and drinks, today introduced the category-first CLIF® Nut Butter Filled Energy Bar in four new flavors: Chocolate Hazelnut Butter, Chocolate Peanut Butter, Coconut Almond Butter and Peanut Butter.
Made with delicious organic ingredients, each bar offers for the first time a creamy nut butter filling inside an energy bar. Delivering sustained energy by combining two great energy foods – nut butter and an organic energy bar – helps slow the release of carbohydrates to working muscles, making CLIF Nut Butter Filled a good choice for lower-intensity adventures.
“As athletes ourselves, we know that different types of adventures require different levels of energy,” said Dan Hickle, vice president of CLIF brands. “CLIF Nut Butter Filled is a whole new kind of energy bar purposefully crafted for less intense athletic activities like a long hike or bike ride.”
Each recipe is non GMO, low glycemic* and does not contain partially hydrogenated oils, high fructose corn syrup or artificial flavors.
All four flavors will be available at retailers nationwide in June with an SRP $1.79.
About Clif Bar & Company
Clif Bar & Company crafts energy food with organic ingredients to feed and inspire adventure. Focused on performance nutrition and snacks, the kitchen crafted lineup includes the CLIF® Bar energy bar, LUNA®, and CLIF Kid® brands. Family and employee owned, the company is committed to using organic ingredients to help create a healthy, just and sustainable food system.
For more information, please visit www.clifbar.com, www.facebook.com/clifbar, and www.twitter.com/clifbar
*low glycemic-index foods digest slowly for prolonged levels of energy
