Salesforce, Amazon and Uber among the Top Companies on LinkedIn Top Attractors, a New List Ranking Where the World Wants to Work Now

Celebrity CEOs, Travel Allowances and Monastery-like Offices are Helping Companies Attract and Keep Talent

MOUNTAIN VIEW, Calif.--()--LinkedIn Corporation (NYSE:LNKD), the world’s largest professional network on the Internet, announced today the launch of the first-ever Top Attractors list, using exclusive LinkedIn data and examining the billions of actions of LinkedIn’s 433+ million members, to rank the top companies where people want to work now.

Top Attractors ranks the top companies in the world, as well companies in United States, United Kingdom, France, Australia, Brazil and India, and is the latest list in the editorial LinkedIn List franchise, which celebrates the companies and the people making an impact in the professional world. The industries attracting the most job seekers in the U.S. include technology (45%), media and entertainment (13%), financial services (10%) and professional services (10%), among others. Additionally, professionals point to notable CEOs, schedule flexibility and company growth as the most important attributes when considering where to work.

While every company on the U.S. list fosters a certain culture, business model and leadership team, the list revealed some key themes:

  • So long, stability. Professionals seek growing companies over blue-chip stalwarts. Aggregate revenue for the top 20 Fortune 500 companies, which is largely comprised of blue-chip brands, fell one percent in the past year, whereas aggregate revenue rose 14 percent for the top 20 public companies on the U.S. Top Attractors list.
  • Bubble or not, tech is on fire. Technology companies make up 100 percent of the top 10 on the list and nearly half (45%) of the most wanted companies in the U.S. Even companies not traditionally viewed as tech have caught on. Goldman Sachs (#27 on the list) is repositioning itself as a tech company with a quarter of its 36,500 employees now engineers or other technology staff.
  • CEOs matter. Eighty percent of the top 10 companies on the U.S. list are still run by the original founder and CEO. Additionally, nearly two-thirds of American workers (65%) would accept a job without a fancy title to work at a company with a CEO they believe in.1 The companies in the top 10 on the U.S. list have some of the most recognizable CEOs in the world: Mark Zuckerberg, Elon Musk and Jeff Bezos.
  • Forget the corner office… professionals want flexibility. Nearly half of American workers would forgo the corner office job and a high salary to gain more flexibility in their schedules.2 Nearly 50 percent on the U.S. list have flexible work policies.

“LinkedIn is uniquely equipped to determine where the world's professionals want to work — and we know it based on the billions of actions they take, not on self-reported surveys,” says Daniel Roth, executive editor, LinkedIn. “We felt that the Top Attractors list couldn't come at a more urgent time. Companies around the globe are forced to keep pace with an accelerating rate of technological and economic change. Having and keeping the right people is what is going to separate the winners and losers. And the better these top companies get at attracting, the harder it is for competitors to catch up. We dug into the data to find out who those stars were.”

Here is what the top 10 LinkedIn Top Attractors are doing to draw top talent:

1. Google offers post-mortem financial support to the spouses and families of employees.
2. Salesforce consulted monks when constructing areas for mindfulness in its offices.
3. Facebook’s Mark Zuckerberg is one of the only millennial CEOs on the list. His company made waves in expanding paid parental leave to all employees globally to four months off.
4. Apple is designing a new multi-billion dollar campus headquarters that includes 8,000 trees in an effort to be more environmentally friendly.
5. Amazon provides excellent salaries and such perks as the Amazon Career Choice Program, which pays 95 percent of tuition for in-demand fields.
6. Uber employees are given free ride credits every month.
7. Microsoft* employees don’t need to look far for coffee - the wide-spanning campus has 37 espresso bars, 33 cafes and more than 500 stocked kitchenettes.
8. Tesla boasts of a "flat organizational structure” to streamline conversations between departments.
9. Twitter holds regular meetings between its leaders and “tweeps” to stress transparency.
10. Airbnb gives employees a travel allowance to visit their properties.

Like all of the LinkedIn content efforts, the robust methodology is derived from a combination of LinkedIn data and editorial. The Top Attractors examined all companies with more than 500 employees and is fueled by exclusive LinkedIn data like applications for jobs, company reach, member engagement, new hire staying power, and an editorial lens. It’s based on the actions of professionals with editorial oversight, highlighting the companies most sought-after today.

The complete U.S. Top Attractors list, along with lists representing additional global markets, video interviews and special features, can be found at LinkedIn invites you to celebrate the honorees and their accomplishments using the hashtag #LinkedInTopAttractors on social media. The next LinkedIn List in the series, Next Wave, will be unveiled later this year and will focus on the top professionals 35 and under who are changing the way we do business.

About LinkedIn

LinkedIn connects the world’s professionals to make them more productive and successful and transforms the way companies hire, market, and sell. Our vision is to create economic opportunity for every member of the global workforce through the ongoing development of the world's first Economic Graph. LinkedIn has more than 433 million members and has offices around the globe.

LinkedIn Top Attractors List Methodology

The Top Attractors list is fueled by a combination of exclusive LinkedIn data like new hire staying power, company reach, member engagement and an editorial lens. It’s based on the actions of jobseekers and professionals with editorial oversight, highlighting the companies most sought-after today.

*While we are thrilled that many people want to work with us at LinkedIn, we have removed ourselves from consideration for The LinkedIn Top Attractors list as we do with all other lists in the editorial franchise. The list still features Microsoft and was finalized prior to the announcement on June 13, 2016 that Microsoft intends to acquire LinkedIn. We will re-evaluate Microsoft’s inclusion in the future.

LinkedIn Censuswide Study 2016 Methodology

LinkedIn partnered with Censuswide Research to carry out an online survey of 6,266 workers between May 18 and May 23, 2016. Countries surveyed were Australia, Brazil, France, India, UK and USA.

1 LinkedIn Censuswide Study 2016
2 LinkedIn Censuswide Study 2016


Ashley Levey, 212-615-9338
Kasey McDonald, 415-916-8576

Release Summary

LinkedIn Corporation, the world’s largest professional network on the Internet, announced today the launch of the first-ever Top Attractors list.


Ashley Levey, 212-615-9338
Kasey McDonald, 415-916-8576