Sequel Chatbot Platform for Messaging Apps Launches with Natural Language and API Integration

Sequel enables brands and content creators to develop synthetic personas for entertainment and media to engage the 3B+ people on messaging apps

SAN FRANCISCO--()--Sequel, the chatbot platform that enables creators and brands to build conversational personas for entertainment and media, has launched out of beta with new features including natural language processing (NLP) and web services integration through simple API nodes. The company has spent the last year developing an easy-to-use platform to build engaging conversational personas for entertainment and media that is accessible and broadly usable by creators and developers alike.

While in beta, Sequel worked to expand the platform’s capabilities and now offers a complete range of chatbot-building features for content creators and owners:

  • Comprehensive platform for entertainment and media bot creation and publishing - no engineering required
  • Natural language processing that gets smarter as it's used by consumers. Creators can review actual user behavior and improve the user experience by utilizing NLP Analytics that showcases what users are inputting for optimization
  • API nodes that can integrate any web service in minutes to deliver dynamic information to consumers in a conversational experience
  • Native Facebook, Telegram, and Kik bot design through common interface; build once, publish everywhere

“We feel that the real opportunity for bots lies in connecting consumers to media and entertainment experiences with real personalities that have agency and style. Consumers use messaging apps to connect with their most intimate friends and family, and allowing them to also connect with personas they can resonate with emotionally is a natural extension,” said Omar Siddiqui, CEO of Sequel. “Our interactive storytelling background developing top social and mobile games has given us experience in building rich worlds with memorable characters that users enjoy over many years. Bringing this expertise to building a platform for bots that delight and entertain is a natural extension of our mission to bring characters to life in interactive media.”

Anyone who would like to build a conversational experience with an audience can do so through Sequel. Content creators, ranging from brands and publications to authors, game designers, celebrities, journalists, and consumers, can use Sequel’s intuitive, drag-and-drop tools to create compelling bots with text, photos, videos, audio, GIFs, emojis, quizzes, polls, and even more advanced interactivity. Creators using Sequel can seamlessly publish their content across Sequel’s growing list of messaging partners, including Facebook Messenger, Kik, and Telegram.

Sequel has worked with more than 30 leading authors, screenwriters, and developers to deliver entertaining experiences in a variety of categories, including adventure, sci-fi, crime, thriller, romance, news, gossip, and more. The company has also helped media companies and brands to build compelling connections with their audiences, including:

  • J-14: The teen entertainment magazine created a conversational trivia game featuring their audience’s favorite celebs. Consumers are able to challenge their friends and compare scores while chatting with an engaging bot running the experience
  • AwesomenessTV: The first-of-its-kind AwesomenessTV bot combines native video and chat in an integrated experience enabling fans to chat with AwesomenessTV. Future plans include character bots for AwesomenessTV scripted series and films to deliver companion narratives, behind-the-scenes features, and alternative endings driven by audience participation
  • Lionsgate: To support the launch of Now You See Me 2, the entertainment company is working with Sequel to create a companion game bot experience that expands this movie series’ world of magic and mystery to this new conversational medium (available soon)

Download the logo and assets here.

About Sequel

Sequel ( empowers creators to build their own bots for media and entertainment on leading messenger platforms such as Facebook Messenger, Kik, and Telegram. Sequel is the latest product from Kiwi, Inc., a mobile entertainment company headquartered in Palo Alto. The company was founded in August 2011 and is backed by Sequoia Capital, DFJ, and Northgate.


fortyseven for Sequel
Laura Weir/Janelle Grai, 323-658-1200

Release Summary

Sequel, the chatbot platform that enables creators and brands to build conversational personas for entertainment and media, has launched out of beta with new features today.


fortyseven for Sequel
Laura Weir/Janelle Grai, 323-658-1200