PROVIDENCE, R.I.--(BUSINESS WIRE)--Premama®, the first nationwide line of natural powdered drink mixes and soft chews specifically formulated to support the nutritional needs of expecting and new moms, is pleased to announce its expansion into the natural products market. Focusing on this multi-billion dollar market as a significant growth opportunity for its line of natural maternity wellness products, Premama’s expansion includes an exciting product launch at Natural Products Expo West 2016 and new relationships with leading natural foods and vitamin and supplement retailers.
“Moving into the natural products market will help Premama meet the demand for natural maternity wellness solutions from a larger, health-focused consumer base,” said Jamie Schapiro, Chief Marketing Officer, Premama. “We are creating a new standard in women’s wellness for prenatal nutritional supplements that address the concerns and conditions related to pregnancy with natural, palatable solutions.”
Exhibiting for the first time at Expo West (March 11-13, 2016) in the Anaheim Convention Center, booth #1090 in Hall A, Premama will showcase its growing range of award-winning maternity wellness products, including Premama Fertility reproductive powdered drink supplement, Premama Essentials and Premama Essentials + DHA prenatal vitamin drink mixes, and Premama Lactation support powdered drink supplement. The brand will also debut Premama Digestive Aid, a prenatal fiber and probiotic chew and the first non-powdered drink mix product to join its brand portfolio.
Premama has also recently broadened its distribution strategy to include key natural foods retailers and distributors, including Sprouts, the fastest-growing natural foods retailer and KeHE Distributing, one of the largest distributors of natural and organic products. Premama will also launch four products at Vitamin Shoppe in May. Premama will be available in over 4,000 doors by May 2016.
Gaining industry recognition, Premama Fertility has been named one of three finalists in the “Best New Supplement Delivery Format” category for the 2016 NEXTY Awards and Premama Lactation has been named a finalist in the “Best in Women’s Health” category for the Delicious Living 2016 Supplement Awards. Premama has also garnered numerous business and consumer awards from babyMaternity Magazine and SupplySide (2015), among others, and has appeared in Pregnancy & Newborn, BevNET, Fit Pregnancy and other media.
Visit drinkpremama.com for more information.
About Premama®
Founded in 2011, Premama strives to make all
moms happier with its best-in-class line of natural powdered supplements
and soft chews specifically formulated to support preconception through
postnatal nutritional needs, concerns and conditions. Premama’s
pill-free, drinkable solutions are formulated with high-quality,
clinically-studied and physician-approved ingredients, and are designed
to mix seamlessly with liquids and soft foods. Premama is available
online at drinkpremama.com and retailers across the US, including CVS,
Buy Buy Baby, H-E-B, Target.com and Amazon. Purchasing Premama products
supports Vitamin Angels®, a non-profit organization that helps at-risk
populations in need – specifically pregnant women, new mothers, and
children under five – gain access to life changing vitamins and
minerals. Visit drinkpremama.com for more information.
