SAN FRANCISCO--(BUSINESS WIRE)--RAMPUP 2016--Jivox, a leading platform for data-driven advertising and marketing, today announced a partnership with LiveRamp, the leader in data onboarding and connectivity services, to help brands anonymize and integrate a broad spectrum of offline first- and third-party customer data into their online marketing and advertising, thus enabling significantly increased levels of personalization and campaign performance.
“Most brands today rely on website cookies as their primary source of first-party data for digital ad personalization,” said Diaz Nesamoney, CEO of Jivox. “However, these same brands also have a wealth of offline first-party data – including CRM, email marketing, customer loyalty, and retail point-of-sales (POS) transactions – which can now be utilized to improve targeting and personalization via Jivox’s partnership with LiveRamp.”
“LiveRamp’s data-connectivity services – which uniquely bridge online and offline data in a privacy-safe manner – are the perfect complement to Jivox's data-driven platform for personalized advertising,” added Nesamoney.
Offline first-party data provides valuable information to brands seeking to gain a more precise understanding of customer preferences and purchasing habits. Through Jivox’s partnership with LiveRamp, brands using the Jivox IQ digital advertising platform can now safely anonymize and integrate their offline data with online first-party data (e.g., website cookies) in addition to a wide variety of other third-party audience data, contextual information and environmental data – thus gaining a complete 360-degree view of each customer.
“Customer data is an essential ingredient for optimizing ads and online content,” said Travis May, president and GM of LiveRamp. “We believe brands can unlock even greater value from their investment in Jivox’s digital ad platform by leveraging their offline data to make each customer interaction more relevant and impactful.”
The Jivox IQ digital ad platform currently features a robust set of prebuilt integrations to most commonly used third-party and contextual data sources to which clients can now add offline first-party data via LiveRamp. With a comprehensive view of each customer, these brands can now deliver significantly more relevant and engaging ad campaigns with highly personalized messaging, content and creative elements.
The Jivox IQ platform has been integrated and tested with LiveRamp. Jivox customers can now access LiveRamp data from a simple dropdown menu option within the Jivox user interface.
Today’s announcement was made in conjunction with RampUp 2016, the premier conference for global ad tech leaders.
Jivox enables the world's top brands to deliver highly personalized digital ad experiences. The company's flagship Jivox IQ™ is the industry’s first digital advertising platform designed to deliver dynamic ads at scale for programmatic media across all formats and screens. With its unique ability to integrate first-party, audience and contextual data, the Jivox IQ platform creates personalized digital ads in real time – customized to the individual – by dynamically generating thousands of creative and messaging variations at scale. Several hundred leading brands and agencies use Jivox, including Bayer, Bose, Condé Nast, 1-800-Flowers.com, Johnson & Johnson, Mindshare, REI, Sony, Starcom Mediavest, Time Warner Cable and Universal McCann.
LiveRamp connects more than 250 digital marketing platforms and data providers. We help marketers eliminate data silos and unlock greater value from the tools they use every day. By onboarding and unifying customer data across disparate systems, we provide the connectivity brands need to reach their customers across channels and measure the impact of marketing on sales. LiveRamp is an Acxiom company, delivering privacy safe solutions to market and honoring the best-practices of leading associations including the Digital Advertising Alliance’s (DAA) ICON and App Choices programs. For more information, visit LiveRamp.com.