ATLANTA--(BUSINESS WIRE)--CloudTags, the creator of the Connected Store, announced their recent launch with online retail brand BRIKA, an innovative retail concept that started as an online shop in 2012. The partnership will enable BRIKA to begin powering digital content experiences between customers and physical products in its pop-up location in Yorkdale Shopping Centre. The CloudTags platform allows much greater digital product selection, recommendations and storytelling in the small format space.
Co-founded by Kena Paranjape and Jen Lee Koss, BRIKA features a curated community of authentic Makers, artisans and designers across North America. Their expansion from strictly digital into pop-up shops and physical retail spaces signifies the brand's desire to engage customers beyond their computer screen. CloudTags’ technology will increase customer identification, activate predictive intelligence based on online shopper profiles, and trigger in-store remarketing tactics to continue the conversation with the shopper online post-visit.
"CloudTags allows us to engage with our customers visiting us in-store in a new, meaningful way," said Jen Lee Koss, Co-founder of BRIKA.
The experience leverages CloudTags' technology by incorporating mobile tablets for customers, beacon location sensors, and NFC tags to provide BRIKA with a unique digital layer to its stores. With no sign-up, sign-in or download, customers are offered the BRIKA-branded tablets while in-store to explore, learn and curate by simply tapping products in the store. At the end of the session, they can opt-in to receive their collection and store data via email. Shoppers receive the seamless online experience they are familiar with, accompanied by all the tangible benefits of a physical location in BRIKA’s beautiful new space. BRIKA will receive actionable insights, critical to understanding their expanded audience, and be able to engage with their community of Makers, in which they so passionately believe.
“Working with BRIKA is further validation that the future of retail is about connecting physical and digital experiences,” said James Yancey, CEO & Co-Founder of CloudTags. “With the cost of prime commercial real-estate in urban centers continuing to rise rapidly, creative brands like BRIKA are innovating by developing smart, short-term, small format experiences that are powered with data and analytics.”
For more information on how to connect your store with CloudTags, visit www.cloudtags.com.
About CloudTags
CloudTags is the creator of the Connected Store - powering customer identification, predictive intelligence and in-store remarketing. CloudTags' technology increases sales for retailers by allowing customer to interact digitally with products in the store, then re-engaging them intelligently afterward. For more information, please visit www.cloudtags.com or follow on Twitter @cloudtags.