KANSAS CITY, Mo.--(BUSINESS WIRE)--Farmobile, a fast-growing technology company specializing in farm data, today announced the completion of a $5.5 million Series A round of equity investment, led by Anterra Capital. The financing will be used to develop and distribute new modules on top of the company’s signature real-time “dirt to database” platform.
Farmobile’s hardware radically simplifies data collection from farm machinery. The company’s software provides real-time decision support for planting, spraying, fertilization, harvest, fleet management, and more.
“Data is one of the most valuable things a farmer harvests today,” said Farmobile founder and CEO Jason Tatge. “Today’s announcement is a huge win for farmers around the world who want to put their data to work. Farmers ought to own and directly profit from the information they produce. It’s that simple.”
This announcement comes on the heels of several big milestones, including a strategic partnership with DTN/The Progressive Farmer, which is bundling Farmobile’s platform with weather stations to provide farmers with targeted weather alerts based on equipment location.
“We are investing in an experienced team with a superior product that is addressing a large market opportunity,” said Dudley Hawes, Partner at Anterra Capital. “We’ve been looking for technology that can demonstrably make farms more profitable, at scale. Farmobile has both the vision and the grit necessary to spark a revolution in the use of farm data.”
Farmobile offers a completely neutral place for farmers to collect, store, manage and monetize their agricultural data regardless of the brands and manufacturers in use. With the resources of Anterra and their backers, the company can accelerate their efforts to become a new standard in farm data.
“As we always say,” Tatge continued, “No one should ever know more about a farm than the farmer. Farmobile provides a clear alternative to Big Ag’s vertical data silos. We can’t wait to make a difference for thousands of new customers around the world.”
Farmobile was founded in the fall of 2013 as a self-funded company with two visions in mind, which were to digitize global agriculture and to protect farmer data rights in the process. Based in Kansas City, Farmobile develops real-time proprietary data collection tools that standardize geo-located agronomic and machine data, regardless of the manufacturer. The company is a champion for farmer data rights, ownership and data portability. Farmobile is focused on strengthening existing farmer relationships and building tools to reduce the frictions of data portability. For further information on Farmobile please visit http://www.farmobile.com.