Marlin Equity Partners to Acquire LiveOps Cloud Platform Business

Acquisition Increases Focus on LiveOps’ SaaS Development Activities

AUSTIN, Texas & LOS ANGELES--()--LiveOps, the global leader in cloud contact center and customer service solutions, and Marlin Equity Partners, a global investment firm with over $3 billion of capital under management, today announced the completion of Marlin’s acquisition of LiveOps Cloud Platform. Venture capital firm Presidio Partners, an existing investor in LiveOps, participated in the acquisition alongside Marlin. Current LiveOps CEO, Vasili Triant, will remain at the helm of the newly acquired SaaS-based company, which will continue to operate as an independent entity focused on the ongoing development and innovation of its cloud contact center platform. The LiveOps Agent Services business, formally split from LiveOps, Inc. in 2014, will continue to be a separate organization led by current General Manager of Agent Services, Greg Hanover. It has not been acquired as part of the agreement with Marlin, and will remain an active LiveOps Cloud Platform customer.

“LiveOps has undergone a significant business transformation in the last few years that has seen us gain strong market share in both our contact center and agent businesses,” said Triant. “We’ve built a strong software platform based on our 14 years of experience, taking the lessons learned from our contact center agents, and the brands that employ them, to create the most comprehensive cloud contact center offering on the market today. Marlin shares our vision of creating outstanding experiences for brands and their customers via cloud-based services and we’re excited to take the next step in our evolution with them as our partner. We believe that this acquisition positions both LiveOps businesses to refine and focus on their individual strategic objectives to accelerate growth.”

In January 2014, LiveOps announced the formation of two separate corporate entities to focus on LiveOps’ growth in cloud contact center software and on-demand agent services. The two businesses, LiveOps Cloud Platform, LLC and LiveOps Agent Services, LLC, have been run as independent entities since that time.

The award-winning LiveOps Cloud Platform has seen 84 percent growth in the last two years. The platform is a pure cloud offering that allows businesses of all sizes to rapidly deploy an instantly scalable, true multi-tenant contact center solution for unmatched quality of service, flexibility and business results. LiveOps Cloud Platform’s success is built on the company’s understanding that customer service isn’t just one of a brand’s primary differentiators, it’s the only one that matters.

“LiveOps Cloud Platform is a true cloud solution that is utilized by hundreds of brands worldwide,” said Ryan Wald, a partner at Marlin. “We believe the platform is well positioned to continue on its growth trajectory and we look forward to providing the financial and operational support to further build out the company’s SaaS offering and extend its leadership position in the cloud contact center market.”

Pacific Crest Securities, a division of KeyBanc Capital Markets, Inc. acted as the exclusive financial advisor to LiveOps, Inc. in this transaction. LiveOps Agent Services will continue its independent operations based out of Scottsdale, Arizona with offices in Redwood City, California and Dayton, Ohio.

About LiveOps

LiveOps is the global leader in cloud contact center and customer service solutions. More than 400 companies around the world, including AAA, MetLife, Ideal Living, Murad,, Symantec, Royal Mail Group and Amway New Zealand, trust LiveOps' technology to enable effective multichannel, social and mobile interactions with their customers. LiveOps' award-winning platform has processed more than one billion minutes of customer interactions and managed operations for the largest U.S.-based cloud contact center of 20,000 home-based, independent agents. With more than 14 years of cloud experience, LiveOps is the partner of choice for companies wanting to migrate to the cloud. Headquartered in Austin, Texas, LiveOps supports a wide range of industries, including financial, health care, insurance, retail and high tech. For more information visit

About Marlin Equity Partners

Marlin Equity Partners is a global investment firm with over $3 billion of capital under management. The firm is focused on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. Marlin invests in businesses across multiple industries where its capital base, industry relationships and extensive network of operational resources significantly strengthen a company’s outlook and enhance value. Since its inception, Marlin, through its group of funds and related companies, has successfully completed over 95 acquisitions. The firm is headquartered in Los Angeles, California with an additional office in London. For more information, please visit

About Presidio Partners

Presidio Partners is a San Francisco-based venture capital firm with a diversified investment strategy focused on IT, life sciences, and energy technology that allows for consistency in returns and the ability to capitalize on trends in various sectors as they play out over the fund’s life. Having introduced innovative portfolio management practices to venture capital investing, Presidio Partners is on a path to generate exceptional returns for its limited partners and create significant value for its portfolio companies. Learn more by visiting the firm’s website:


McGrath/Power Public Relations
Allyson Scott, 408-727-0351


McGrath/Power Public Relations
Allyson Scott, 408-727-0351