SCHILLER PARK, Ill.--(BUSINESS WIRE)--Enjoy Life Foods, the leading brand in the growing Free-From category, has expanded its digital and mobile technologies to reach the millennial demographic driving the Free-From space with the addition of loyalty-based app, Ibotta; nutrition and food allergy research app, ContentChecked; and Ingredient 1, a food-based app that takes the guesswork out of finding the right products, tastes and preferences through label transparency for thousands of specialty foods. The new technologies are intended to better help the brand meet the needs of consumers ages 18-34.
“Millennials are the driving force behind the Free-From boom, and with sixty percent of the demographic keeping potentially harmful ingredients in mind when purchasing their food, it was important that Enjoy Life position itself early on to reach them where they gain most of their product knowledge – on their mobile devices,” said Joel Warady, chief sales and marketing officer of Enjoy Life Foods. “Enjoy Life prides itself on being a leader in the Free-From category, and has worked tirelessly to be the driving brand owning the number one sub-category of Free-From, allergy-friendly foods. With the new digital and mobile technologies that Enjoy Life has integrated into its program, we believe we are better positioned as a brand to reach the millennial consumer than any other brand out there.”
The integrations follow Enjoy Life’s recent leadership expansion to bolster aggressive growth across North America, further strengthening the demand for Free-From from the 84 percent of Americans buying Free-From foods because they believe them to be more natural or less processed, according to Mintel.
“Consumers are always looking for new ways to learn about and interact with their favorite brands, and Ibotta is thrilled to have partnered with Enjoy Life to effectively reach millennials in a fun and interactive way that raises brand awareness and engagement in the palm of their hands,” said Kane McCord, chief operating officer of Ibotta. “Having successfully worked with more than 500 CPG brands, Ibotta is excited to provide an easy way for millennials to shop for Enjoy Life online, submit receipts and link their loyalty accounts. Through our partnership, Enjoy Life is truly positioning itself as an early adopter and a front-runner in the adoption of mobile technology in the Free-From space.”
In addition to purchasing Enjoy Life products via mobile platforms, Enjoy Life is available at Whole Foods Market, Kroger, Target, Sprouts Farmer’s Market, Walmart, Albertsons, Vitacost.com, Amazon and more. For more information, visit www.enjoylifefoods.com.
All Enjoy Life products are Certified Gluten-Free and Non-GMO Project Verified and free-from the top eight most common food allergens, identified as wheat, dairy, peanuts, tree nuts, egg, soy, fish and shellfish.
About Enjoy Life Foods
Enjoy Life Foods is the leading brand in the growing Free-From category, featuring a robust portfolio of Certified Gluten-Free and Non-GMO Project Verified products that are free-from the eight most common food allergens, identified as wheat, dairy, peanuts, tree nuts, egg, soy, fish and shellfish. Founded with the goal to create great-tasting, allergy-friendly foods, the Enjoy Life line includes cookies, snack bars, chocolate bars, baking chocolate, baking mixes, cereals, seed and fruit mixes, and lentil-based chips, called Plentils, all available in natural and conventional grocers and mass retailers throughout the United States and Canada. Enjoy Life’s mission and brand promise is to deliver safe, better-for-you products free-from the top eight food allergens, but not free-from taste so everyone can Enjoy Life to the Fullest! To learn more about Enjoy Life, visit www.enjoylifefoods.com, ‘Like’ us on Facebook, or follow us on Twitter.