HYDERABAD, India--(BUSINESS WIRE)--YuppTV, an internet-based TV streaming service provider, launched its service in India on October 14th, at Taj Krishna Hyderabad under the auspices of Shri K T Rama Rao, Hon’ble Minister of Panchayat Raj and IT, Government of Telangana, in the presence of Cricket Legend Mr. Brian Lara and popular Bollywood actress Ms. Parineeti Chopra.
YuppTV, the world’s largest Over-The-Top (OTT) provider for Indian content, enters the Indian market with 200+ channels in 12 languages. Apart from the live TV experience that viewers get, YuppTV offers Catch-Up TV technology for the first time in India, whereby viewers can watch TV content from the past 7 days and never miss their favorite shows.
Viewers will also have access to more than 5,000 movies and hundreds of TV shows on their TV at the click of a button. As part of the Video-On-Demand (VOD) service, YuppTV has over 25,000 hours of video content in its catalogue and 2,500 hours more are added every day.
YuppTV brings some unique features to India that enhance the TV viewing experience. For the first time in the industry, real-time recommendations are provided to the viewers on most trending live TV channels using advanced analytics. YuppTV introduces Timeshift technology that enables broadcasters to provide viewers capability to pause and rewind live TV for up to 2 hours. If viewers are late for a TV show, they can watch the same from beginning using this Start Over feature.
YuppTV service is accessible on multiple internet-enabled devices - smart TVs, smartphones, tablets and also on the web. The YuppTV app can be downloaded on any Android & iOS devices and has a potential to reach more than 200 million smartphone users. The YuppTV app is already available on the majority of smart TVs in India, in spite of limited High Speed Internet infrastructure in India. YuppTV promises to provide a bufferless TV viewing experience using adaptive bit rate technology to viewers even on 2G connections.
Addressing the audience at the launch, Mr. Uday Reddy, Founder & CEO of YuppTV, said, “Our vision is to liberate entertainment, to make TV accessible to all, with a rich video viewing experience. We are breaking stereotypes, disrupting the market with OTT technology, providing easy access to unlimited content over public internet.” Further emphasizing the benefits of OTT technology, Mr. Uday Reddy added, “YuppTV service will be a one-stop shop for all entertainment. A new way to TV is here and it will revolutionize the way television is watched by giving the control to the user to watch TV at his convenience.”
Speaking at the event, Hon’ble Panchayat Raj and IT Minister of Telangana, Shri KT Rama Rao, encouraged OTT player YuppTV for their launch in India. He said, “It is a privilege to support YuppTV, a company whose 97% employee base operates from Hyderabad and made the Top 100 companies of North America, getting a Red Herring award in 2015. Launch of YuppTV OTT services is in line with our vision to foster growth of Digital India. Over the past few years technology has been changing lives and YuppTV service is one of those innovations fueling this change.”
Brian Lara left the audience spellbound at the YuppTV India launch event, with his aura. He said, “I feel excited to be part of YuppTV’s Launch in India. I have been associated with YuppTV in Trinidad too, along with their technology partner TSTT. With just one touch of entertainment, YuppTV is providing a phenomenal change in Trinidad with high quality internet TV service and I hope to see the same in India.”
Popular Bollywood Actress, Parineeti Chopra made a glamorous entry at the YuppTV India Launch event. She said, “I like to listen to music and have other entertainment the whole day. When I am traveling abroad, the YuppTV app is just a click away, providing me all the Bollywood news and latest feeds I want. Finally, I can look forward to experiencing the same in India! I'm glad to have been part of this launch.”
About YuppTV
YuppTV is one of the world’s leading over-the-top (OTT) content providers for South Asian content. YuppTV was founded in 2006, with headquarters in Atlanta, GA, and has branch offices in the USA and India. YuppTV started with two channels and has grown to deliver more than 200+ TV Channels today. YuppTV is accessible on more than 25 internet-enabled devices - connected TVs, internet STBs, smart Blu-ray players, PCs, smartphones and tablets.
For more information visit http://www.yupptv.in
