Publicis Worldwide Brings on Board Content Agency for Ikea, Gap and Renault to Further Strengthen Customer-Centric Proposition


PARIS--()--Regulatory News:

Publicis Worldwide, a part of Publicis Groupe (Paris:PUB) [Euronext Paris: FR0000130577, CAC40], today announced the acquisition of award-winning creative content agency August, which joins Publicis UK in the Baker Street office hub later this month.

Founded in 2005, August is made up of a team of 65 experts with a skill-set to produce engaging content that builds brands, changes perceptions and nurtures relationships. It is this ethos, experience and insight that have produced a raft of award-winning work for its clients.

August’s clients include GAP, IKEA, Ocado, Hiscox, Kinleigh Folkard & Hayward, Ligne Roset, Renault, Fitness First, Whole Foods Market, Christie’s International Real Estate, Exodus, and Flight Centre.

The addition of August will expand and enhance Publicis UK's existing creative content offering, enabling Publicis UK to further deepen its client relationships, offering a rapid turn around of content marketing across various platforms, with a strong specialism in digital. Publicis Blueprint, a key content division within its group, will now become August.

Arthur Sadoun, Global CEO of Publicis Worldwide, commented: “Content marketing is key to us helping our clients transform their brands. August is digitally advanced beyond most of the consumer publishing agencies: this acquisition will bring the expertise and ability to develop content quickly across multiple platforms to give our clients a strong competitive lead.”

August will join the breadth of services and agencies residing in 82 Baker Street, which includes Publicis London (creative), POKE (digital), Vivid (shopper marketing), and Publicis Chemistry (CRM and one to one communications), all leaders in their specialisms. This is part of Publicis UK’s commitment to produce highly effective creative and improved multi-channel capabilities for its clients. The move comes as part of the increased importance of content marketing for clients: global content marketing revenue has continued to surge in the first half of 2015, with content marketing set to become a US$313 billion industry in 2019, (according to PQ Media’s ‘Global Content Marketing Forecast 2015)

The existing leadership team and original founding partners of August will remain as Mark Lonergan, Steven Hunter, Sarah Bravo and Jules Walker-Rogers, who will be responsible for integrating existing business and growing content revenue. Lonergan and Hunter will take the roles of Joint CEO with Bravo and Walker-Rogers assuming the roles of ECD.

Mark Lonergan, CEO of August, said: “At August we specialise in building relationships between customers and brands through multi-channel content. Publicis Worldwide believes in the power of that content. This acquisition will give August a wonderful opportunity to collaborate with a range of expertise that will allow us to even better serve our existing clients needs. It will also be exciting to have the chance to work with some of the group’s existing clients. We are delighted to be part of the future of Publicis UK.”

About Publicis Worldwide:
Publicis Worldwide is a global creative agency, with 89 years’ experience providing change leadership for its clients. We believe that this era demands a combination of strategic, creative and digital ideas that help clients to Lead The Change in their own digital transformation. With over 13,000 employees in 84 countries, clients include Axa, BNP Paribas, Carrefour, Cartier, Citi, Coca-Cola, Haier, Hilton Honors, HP, l’Oréal, LG, Luxottica, Nestlé, Orange, P&G, Paypal, Pernod Ricard, RATP, Renault, Sanofi, Seb, Siemens, Telefonica, Total, and UBS.
Publicis Worldwide is a part of Publicis Groupe. | @PublicisWW |

About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in marketing, communication, and business transformation. In a world marked by increased convergence and consumer empowerment, Publicis Groupe offers a full range of services and skills: digital, technology & consulting with Publicis.Sapient (SapientNitro, Sapient Global Markets, Sapient Government Services, Razorfish Global, DigitasLBi, Rosetta) - the world’s largest most forward-thinking digitally centered platform focused exclusively on digital transformation in an always-on world - as well as creative networks such as BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, public affairs, corporate communications and events with MSLGROUP, ad tech solutions with VivaKi, media strategy, planning and buying through Starcom MediaVest Group and ZenithOptimedia, healthcare communications, with Publicis Healthcare Communications Group (PHCG), and finally, brand asset production with Prodigious. Present in 108 countries, the Groupe employs more than 76,000 professionals. | Twitter: @PublicisGroupe | Facebook: | LinkedIn: Publicis Groupe | | Viva la Difference !


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Release Summary

Publicis Worldwide Brings on Board Content Agency for Ikea, Gap And Renault to Further Strengthen Customer-Centric Proposition.


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