TEMPE, Ariz.--(BUSINESS WIRE)--Limelight Networks, Inc. (“Limelight”) (Nasdaq:LLNW), a global leader in digital content delivery, today announced the Limelight OrchestrateTM (“Orchestrate”) Video service is helping Calkins Media drive their business by increasing the use of video, including 4K video, and an expanding OTT subscription service for its five newspapers.
“We need flexible and easy-to-use solutions that allow our reporters to upload their own videos,” said Jai Vyas, Director of Digital Innovation and Strategy, Calkins Media. “Limelight’s APIs are the most flexible I’ve seen and provides a user interface that is simple to use, both of which make a tremendous difference to our business.”
Over the past few years, Calkins has increasingly added to and refined its video strategy to increase market penetration and customer engagement. Three years ago, the company began offering OTT subscription-based, on-demand content. Using the Orchestrate Video platform, Calkins delivers high quality video to every type of digital device. Recently, they experienced a 300-400 percent increase in views following the addition of more video and a change in the news format of its apps. The Orchestrate Video platform allows them to scale to meet this increasing demand.
“Calkins began decades ago as a traditional media company and they are continuously embracing new technologies to evolve their company,” said Kevin Odden, group vice president of sales at Limelight. “It’s been exciting to help them as they’ve developed an OTT strategy and continued to refine and improve their use of video to report news.”
For more details on how Calkins is using the Limelight solution, read the case study here.
About Calkins Media
Calkins Media Incorporated is a broadcasting, publishing, broadcasting and digital media company with a commitment to providing high-quality local news and information to the communities they serve. Established in 1937, Calkins Media brands today include daily newspapers and digital sites in Pennsylvania and New Jersey, a weekly newspaper and digital site in South Dade, FL and television broadcast stations located in Huntsville, AL, Tallahassee and Sarasota, FL. Corporate and digital headquarters are located in Bucks Co., PA. The company’s local brands reach 3.4 million people each week through their television stations, print and online newspapers and mobile applications.
Limelight Networks Inc., (NASDAQ: LLNW), a global leader in digital content delivery, empowers customers to better engage online audiences by enabling them to securely manage and globally deliver digital content, on any device. The company’s award winning Limelight Orchestrate™ platform includes an integrated suite of content delivery technology and services that helps organizations secure digital content, deliver exceptional multi-screen experiences, improve brand awareness, drive revenue, and enhance customer relationships — all while reducing costs. For more information, please visit www.limelight.com, read our blog, follow us on Twitter, Facebook and LinkedIn and be sure to visit Limelight Connect.