TORONTO--(BUSINESS WIRE)--As the world prepares for the release of SPECTRE, the 24th Bond film, Gillette celebrates the moments in every man’s life where he feels in control and confident. But these “Bond moments” don’t just happen - they come with precise preparation.
Inspiring Bond Moments
Starting on October 1, Gillette introduces their campaign “Bond Moments” inspired by the creator and author of James Bond, Ian Fleming. Fleming’s powerful and poetic words form the foundation of the campaign. His quotes describing the ultimate “Bond Moments” are present throughout the campaign across TV, online and in-store.
The campaign will kick off with a TV spot linking the iconic action inspired by the world of Bond to the precise tools from Gillette that together prepare men for their own “Bond Moments.”
SPECTRE, the 24th James Bond adventure, from Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment, will be released in the UK on October 26 and in Canada on November 6.
Gillette has partnered with Jany Temime, award-winning costume designer from SKYFALL and SPECTRE, to provide style tips to help men everywhere feel confident and look their best so they are prepared for their “Bond Moments.” On October 10, Jany Temime will take to Gillette’s Twitter account to share her tips and answer questions on how men can create these special style moments.
“Just like Bond, men look and feel their best when they are properly prepared for any situation that comes their way,” said John Mang, Vice President, Global Gillette. “By partnering with SPECTRE, Jany Temime and The Fleming Estate, Gillette is showcasing the precise tools, skills and preparation that men need to be ready for their everyday ‘Bond Moments’.”
Gillette Fusion ProGlide with FlexBall Technology helps men be prepared with the ultimate precision shave. Please visit https://www.youtube.com/watch?v=85uwPlQ1GUU to watch the TV spot and visit www.Gillette.ca for more information about Gillette.
For over 110 years, Gillette has delivered precision technology and unrivaled product performance – improving the lives of over 750 million men around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit http://www.gillette.com/. To see our full selection of products, visit http://www.gillette.com/en/us/shop-now.aspx.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
A cryptic message from the past sends James Bond (Daniel Craig) on a rogue mission to Mexico City and eventually Rome, where he meets Lucia Sciarra (Monica Bellucci), the beautiful and forbidden widow of an infamous criminal. Bond infiltrates a secret meeting and uncovers the existence of the sinister organisation known as SPECTRE.
Meanwhile back in London, Max Denbigh (Andrew Scott), the new head of the Centre for National Security, questions Bond’s actions and challenges the relevance of MI6, led by M (Ralph Fiennes). Bond covertly enlists Moneypenny (Naomie Harris) and Q (Ben Whishaw) to help him seek out Madeleine Swann (Léa Seydoux), the daughter of his old nemesis Mr White (Jesper Christensen), who may hold the clue to untangling the web of SPECTRE. As the daughter of an assassin, she understands Bond in a way most others cannot.
As Bond ventures towards the heart of SPECTRE, he learns of a chilling connection between himself and the enemy he seeks, played by Christoph Waltz.
Sam Mendes returns to direct SPECTRE, with Daniel Craig reprising his role as 007 for the fourth time. SPECTRE is produced by Michael G. Wilson and Barbara Broccoli. The screenplay is by John Logan and Neal Purvis & Robert Wade and Jez Butterworth, with a story by John Logan and Neal Purvis & Robert Wade.
About Albert R. Broccoli’s EON Productions
EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/Wilson family. Danjaq is the US based company that co-owns, with Metro-Goldwyn-Mayer Studios, the copyright in the existing James Bond films and controls the right to produce future James Bond films as well as all worldwide merchandising. EON Productions, an affiliate of Danjaq, is the UK based production company which makes the James Bond films. The 007 franchise is the longest running in film history with twenty-three films produced since 1962. Michael G Wilson and Barbara Broccoli succeeded Albert R ‘Cubby’ Broccoli and have produced some of the most successful Bond films ever including CASINO ROYALE, QUANTUM OF SOLACE and SKYFALL. The 24th film, SPECTRE, is currently in post-production.
Metro-Goldwyn-Mayer is a leading entertainment company focused on the production and global distribution of film and television content. The company owns one of the world’s deepest libraries of premium film and television content. In addition, MGM has investments in domestic and international television channels and is the majority owner of and distributor for United Artists Media Group (UAMG). For more information, visit www.mgm.com.
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com.
About Ian Fleming, The Ian Fleming Estate and Ian Fleming Publications
Ian Fleming was born in London in 1908. Following a diverse career which included work at the heart of Naval Intelligence during the Second World War, he published his first book, Casino Royale, featuring James Bond, secret agent 007, at the age of 43. Thereafter for the following 12 years until his early death in 1964 he wrote a book a year with further heroic exploits of James Bond. The thrilling adventures often set in farflung locations together with details of Bond’s sophisticated tastes and interests proved exceptionally popular and gave rise to the greatest film franchise of all time. The books remain classics and James Bond is known the world over. The Ian Fleming Estate and Ian Fleming Publications are run by the Fleming family and control copyrights and trade marks associated with Ian Fleming and his literary works. www.ianfleming.com